Chapter 2 - Methodology Flashcards
Discuss the difference between correlational and experimental methods. (2)
-correlation is when you only observe and do not manipulate variables to see how they relate
-experimental method is when the researcher manipulates variables to see how that influences another variable
What is the biggest limitation to the correlation method?
-3rd variable or confounding variable means you cannot make causal statements
What is the independent variable?
-manipulated to influence the dependent variable (X)
What is the dependent variable?
-measured variable that changes based on independent (Y)
What is the advantage of the experimental method?
-it can determine causation
What did the Capilano suspension bridge experiment show?
-misattribution of arousal in attraction
What is an extraneous variable?
-variable other than the independent variable that might influence the dependent variable
What does random assignment ensure?
-everybody has an equal chance of being in any coniditon
When is an experiment high in internal validity? Use an example. (2)
-the observed effects can be confidently attributed to the IV rather than to other confounding factors.
-Researcher tests new teaching method using random assignment and control for confounding variables would be high internal validity
When is something high in external validity? Example. (2)
-high when findings are generalizable to the real world
-Researcher has a diverse sample that represents population
What is social psychologists dilemma?
-as internal validity increases external validity decreases and vice versa
What are the three types of methods used to study social problems? (3)
-observational
-correlational
-experimental
What is an archival analysis?
-examination of the documents of a culture
What are two types of observational methods? (2)
-ethnography
-archival analysis
What is a correlational method?
-surveys