Chapter #3 / Session #3 - Attention and Consciousness Flashcards
What is Attention?
A concentration of mental activity that allows you to take in a limited portion of the vast stream of information available from both your sensory world and your memory. Meanwhile, the unattended items lose out, and they are not processed in detail.
Why is attention described as a “Gatekeeper”?
Because it allows you to direct your mental effort toward thoughts and environmental stimuli that are most important to you given your current goals.
At the same time, your attentional systems allow you to filter out information that is not useful or important given your current goal state.
Do attention tasks rely on bottom-up or top-down processing?
Both
When an object in your environment catches your attention, what type of processing is that?
Bottom-up processing
Is attention based in just one process or system?
No, “attention” refers to multiple coordinated systems and processes that together provide you with the ability to strategically allocate your attention.
What is Divided Attention?
When you try to pay attention to two or more simultaneous messages/tasks, and want to respond appropriately to each message.
What happens when you attempt to equally divide your attention?
Both your speed and your accuracy suffer.
Your ability to equally divide your attention is more likely to suffer when ___.
The tasks are challenging
What is Multitasking?
When people multitask, they try to accomplish two or more tasks at the same time
What are the effects of multitasking?
When people are multitasking, they strain the limits of attention, as well as the limits of their working memory and their long-term memory
Does research support multitasking being effective?
No, multitasking, especially when trying to do things like study, is not effective
What is Selective Attention?
A selective-attention task requires people to pay attention to certain kinds of information while ignoring other ongoing information
What is the difference between a Divided-Attention task and a Selective Attention task?
A divided-attention task requires people to try to pay equal attention to two or more kinds of information, while a selective-attention task requires people to pay attention to certain kinds of information while ignoring other ongoing information.
What are 3 types of selective attention tasks?
Dichotic listening (auditory), the Stroop Effect (visual), and Visual Search (visual).
In general, people can process ___ message(s) at a time.
1
People are more likely to process the unattended message when ___.
(1) both messages are presented slowly,
(2) the main task is not challenging, and
(3) the meaning of the unattended message is immediately relevant.
What is the cocktail party effect?
Even if you are paying close attention to one conversation, you may notice if your name is mentioned in a nearby conversation.
What is Working Memory?
Working memory is the brief, immediate memory for material that we are currently processing
People with a relatively ___ capacity have difficulty blocking out the irrelevant information such as their name. In other words, they are easily distracted from the task they are supposed to be completing.
low
According to the Stroop effect, people take a long time to name the ink color when that color is ___. In contrast, they can quickly name that same ink color when ___.
used in printing an incongruent word // it appears as a solid patch of color
In a typical study on the Stroop effect, people may require about ___ seconds to name the ink color of 100 words that are incongruent color names (for example, blue ink used in printing the word YELLOW). In contrast, they require only about ___ seconds to name the ink colors for 100 colored patches
100 // 60
How does the Stroop effect demonstrate selective attention?
People take longer to pay attention to a color when they are distracted by another feature of the stimulus—namely, the meaning of the name itself
What is an attentional bias?
an attentional bias describes a situation in which people pay extra attention to some stimuli or some features