Chapter 3 Flashcards
Social Cognition
ways in which people think about themselves and the social workd, including how they select, interpret, remember, and use social information
Priming
The process by which recent experiences increase the accessibility of a schema, trait, or concept
Accessibility
the extent to which schemas and concepts are at the forefront of the mind and are therefore likely to be used when making judgments about the social world
Thoughts have to be both ____ and ____ before they will act as primes, exerting an influence on our impressions of the social world.
accessible and applicable
Judgmental Heuristics
mental shortcuts people use to make judgments quickly and efficiently
Availability Heuristic
a mental rule of thumb whereby people base a judgment on the ease with which they can bring something to mind
Representativeness Heuristic
a mental shortcut we use to classify something according to how similar it is to a typical case (such as how similar ?? is to your conception of Californians)
Base Rate Information
information about the relative frequency of members of different categories in the population (e.g. the % of students at NY state univers. who are from NY)
Kahneman & Tversky found that people pay most attention to _____ instead of ____ (which means they are usually wrong)
representativeness heuristic instead of base rate information
“Barnum Effect”
people believe that personality descriptions describes them well - because the statements are vague enough that virtually everyone can find a past behavior that is similar to the feedback/prediction
People who grow up in Western cultures tend to have a(n) ______ thinking style
analytic
People who grow up in Eastern cultures tend to have a(n) ______ thinking style
holistic
Controlled Thinking
thinking that is conscious, voluntary
Counterfactual Thinking
mentally changing some aspect of the past as a way of imagining what might have been
When someone is ____, they are less likely to suppress their thoughts
under cognitive load (tired, stressed, etc)