Chapter 2 Flashcards
Ethnography
the method by which researchers attempt to understand a group or culture by observing it from the inside, without imposing any preconceived notions they might have
Interjudge Reliability
the level of agreement between two or more people who independently observe and code a set of data
Archival Analysis
A form of the observational method in which the researcher examines the accumulated documents of a culture
Correlational Method
the technique whereby two or more variables are systematically measured and the relationship between them is assessed
Probability Level (p-value)
a calculated # that tells researchers how likely it is that the results of their experiment occurred by chance and not because of the indept variable. Exp results are considered significant if p-value is less than 5 in 100
Internal Validity
making sure that nothing besides the independent variable can affect the dependent variable
External Validity
the extent to which the results of a study can be generalized to other situations and other people
Psychological Realism
the extent to which the psychological processes triggered in an experiment are similar to psych. processes that occur in everyday life
Basic research vs. applied research
basic research - conducted purely for reasons of intellectual curiosity; applied research = designed to solve a particular social problem
Mundane Realism
degree to which an experiment is superficially similar to everyday situations