Chapter 28- Shopping Flashcards
What is advertising ?
Providing consumers with information on products, can persuade them to buy it
List sources of advertising
- newspapers
- tv
- radio
- buses
- billboards
- shop windows
- leaflets
What are the functions of advertising ?
- introduce new products to the market
- increase sales of product
- provide information about product
Techniques used in advertising ?
Designed around:
- love
- glamour
- guilt(a good mother uses this product)
- fear
- envy
- humour
- public figure
What is The EU Misleading Advertising Directive?
Prevent publication of misleading advertising
What is the Employment Equality Act 1998?
It is an offence to discriminate on the grounds of gender or martial status.
What is the advertising standards authority for Ireland ?
Voluntary organisation which promotes honesty truthfulness and decency in advertisements.
Advantages of advertising ?
- provides information
- employs thousands
- increased sales
Disadvantages of advertising ?
- may mislead consumer
- expensive
- can affect natural surroundings
What is marketing ?
The business of selling goods
What are the tools of marketing ?
- advertising
- sales promotions
- public relations
- attractive packaging
- good presentation
Types of shops ?
- independent
- supermarkets
- department stores
- chain stores
- discount stores
List changes in shopping
- self service
- wide range of products
- increase in chain stores
- online shopping
- barcodes and scanners
Advantages of self service
- Quick and convenient
- less expensive
- fresher goods
- wide range of products available
Disadvantages of self service ?
- less personal
- impulse buy
- credit seldom available
List marketing techniques
- background music-relaxing
- attractive displays
- luxuries at eye level
- loss leader
Functions of packaging?
- protects goods
- provides information
- keeps products fresh
- advertises product
- carries bar codes
Characteristics of good packaging
- strong
- light
- hygienic
- easy to open
- waterproof
- non toxic
- biodegradable
Disadvantages of packaging
- uses up natural resources
- adds to the price
- difficult to open sometimes
- causes litter
Functions of labels
- help us identify product
- provides info on product
- advertisement
What is unit price ?
Price per unit- per gram or kilogram
