Chapter 20 Flashcards
Consist of online media where users submit comments, photos, and videos – often accompanied by a feedback process to identify “process” topics
Social Media
Practice of focusing on the identification and recruitment of influencers to advocate a company’s products, and brands rather than focusing exclusively on prospective buyers
Influencer Marketing
Use of Social network services and websites by consumers to share their latest purchase, deals, etc. with friends.
Social Shopping
Website where users may create a personal profile, add other users as friends, and exchange comments, photos, videos, and “Like” with them
Social networking system that allows users to upload photos and videos that can be edited with filters, tags, location information, and shared privately or publicly
Website that enables users to send and receive “tweets” messages up to 280 characters long
Video-sharing website in which users can upload, distribute, view, and comment on videos
- YouTube
Pinboard-style photo- and content-sharing websites
Business oriented website that lets users post their professional profiles to connect to a network of business people
Portion of a companies integrated marketing communication effort to create and deliver compelling online media content that attracts viewer attention and encourages readers to share it.
Social Media Marketing Program
Degree and depth of brand-focused interactions a customer choose to perform online with his or her friends
Customer Engagement
Small programs that run on smartphones and tablets
Apps
One Social Media Site
Social Network
Convey Complex Information
YouTube
Active Reciever who is delighted to send message online about the brand
Evangelist
