Chapter 17 Flashcards
Two-way buyer-seller electronic communication in a computer-mediated environment in which a buyer controls the kind and amount of information received
Interactive Marketing
Interactive, internet-enabled system that allows individual customers to design their own products by answering a few questions and choosing from a menu.
Choice Board
Process that automatically groups people with similar buying intentions, and preferences to predict future purchases.
Collaborative Filtering
Consumer-initiated practice of generating content on a marketer’s website that is custom to an individual’s specific needs.
Personalization
Solicitation of a consumer’s consent (opt-in) to receive email and advertising based on personal data supplied.
Permission Marketing
Websites that allow people to congregate online and exchange views on topics of common interest.
Web Communities
Sub-segment of all internet users who employ this technology to research products and services and make purchases
Online Consumers
Electronic shopping agents or robots that comb websites to compare prices and product features
Bots
View hat customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds
Eight-Second Rule
Growing practice of not only customizing a product but personalizing the marketing and overall shopping and buying interaction
Customerization
Communications that take form of electronic junk mail or unsolicited email.
Spam
Internet-enabled promotional strategy that encourages individuals to forward market-initiated messages to others via e-mail, social networking websites, and blogs
Viral Marketing
Practice of changing prices for products and service in real time in response to supply and demand conditions
Dynamic Marketing
Computer files that a marketer can download onto the computer and mobile phone of an online shopper who visits the marketer’s website.
Cookies
Information provided by cookies for directing online advertising from marketers to those online
Behavior Targeting
Use of Social Media Networks for browsing and buying
Social Commerce
Listen and Respond
Interactivity
Treat Customers as Individuals
Individuality
Consumer Consent
Opt-In, Opt-Out
7 Website Design Elements
Contexts
Content
Customization
Connection
Communication
Community
Commerce
Why Consumers Shop and Buy Online
Convince
Choice
Customization
Communication
Cost
Control
Which Company Humanized Itself on TikTok
Duolingo
But in bulk, and have simulate merchandise and return policies
Retail Corporate Chains
Which is Limited Servise
Walmart and Target
Category Killer
Staples
Example of Off-Price Retail
Ross
Example of a Choice Board
M & Ms
Example of Connection
Knot.com
