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Mariah Standley
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Decks in this class (16)
Chapter 6
Business to business marketing,
Organizational buyers,
North american industry classific...
21
cards
Chapter 7
Counter trade,
Gross domestic product gpd,
Balance trade
37
cards
Chapter 8
Marketing research,
Define the problem,
Develop a research plan
21
cards
Chapter 9
Market segmentation,
Market production grids,
Usage rate frequency marketing
14
cards
Chapter 10
Products,
Services,
Consumer products
22
cards
Chapter 11
Product life cycle,
Market modification,
Trading up
23
cards
Chapter 12
Services,
Four i s of service,
Service consists of four unique e...
11
cards
Chapter 14
Skimming pricing,
Penetration pricing,
Prestige pricing
26
cards
Chapter 13
Price,
Barter,
Value
26
cards
Chapter 15
Marketing channel,
Multichannel marketing,
Dual distribution
24
cards
Chapter 16
Consists of all activities involv...,
Distinguishes retail outlets base...,
Is the degree of service provided...
32
cards
Chapter 17
Two way buyer seller electronic c...,
Interactive internet enabled syst...,
Process that automatically groups...
28
cards
Chapter 20
Consist of online media where use...,
Practice of focusing on the ident...,
Use of social network services an...
15
cards
Chapter 18
Combination of one or more commun...,
Concept of designing marketing co...,
Process of conveying a message to...
30
cards
Chapter 19
Any pain form of nonpersonal comm...,
Advertisements that focus on sell...,
Number of different people or hou...
24
cards
Chapter 21
Two way flow of communication bet...,
Consists of planning the selling ...,
Practice of building ties to cust...
28
cards
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Marketing
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