Chapter 2 - The Personal Training Profession Flashcards
Operational costs
The various monetary requirements acossiated with the day-to-day running of a business
HIIT
An exercise training method obtained by intervals of near-maximal intensity broken up by relatively short resting periods
Adherence
Level of commitment to a behavior or plan of action
Prospect
Individual who has been identified as a potential client
Sales process
System for learning about the needs of a potential client to be able to identify and present a number of solutions for those needs
Open-ended questions
Nondirective questions that can’t be answered with yes or no. They require critical thinking for response
Working the floor
Rapport building technique where fitness professionals walk around gym floor talking to members without overtly “selling”
Rapport
Relationship where two people understand each other’s ideas, have respect for one another, and communicate well
Forecasting
Business management technique that helps predict how much work is needed to meet a revenue goal
Unique selling proposition
Highlighting unique skills or traits during sales presentation that allow an individual to stand out from the competition
Brand
Product or service identified by specific, unique characteristics
SWOT analysis
Professional development technique that helps individuals identify their personal strengths, weaknesses opportunities for growth, and threats to success
