Chapter 2 Research Process and Research Methods Flashcards
Scientific research is based on [___] obtained through direct experience, scientifically gathered data, or experimentation.
[…empirical evidence]
Meta-analysis
A technique in which the results of virtually all previous studies on a specific subject are evaluated together.
Scientific research
Done to test, or debunk, popular or common sense explanations; and/or to benefit society.
Generalizations
Made about different aspects of social life.
Our knowledge and understanding come from five sources
Personal experience; Common sense; The media; Expert authorities; Tradition
The scientific method
Formulating a Hypothesis; Measuring and Gathering Data; Analyzing Data; Drawing a conclusion
Research should be conducted as [___]as possible.
[…objectively ]
Units of analysis
Refers to the type of entity a researcher is studying.
Variable
Any feature or factor that may differ among the units of analysis that a researcher is studying.
Key variables in sociological studies
Gender; Race and ethnicity; Social class; Age; Any number of attitudes and behaviors
Independent variable
Variable that can affect another variable
Qualitative Data
Non-numerical data that is analyzed for what people say and do, like data gathered through observation and/or intensive interviewing.
Quantitative Data
Survey data that is collected numerically, like data gathered through a questionnaire where responses are coded for computer analysis.
Sample
Subset of the population of people in whom the researcher is interested.
Random sample
Everyone in the target population has the same chance of being included in the study.
Non-random sample
Members of the population do not have the same chance of being included in the study.