chapter 2: methods Flashcards
the belief that reason and logical argument is to how we acquire knowledge instead of experience
rationalism
what we think is true about behaviour is often different from how we actually behave
flaw in rationalism
rational explanations to describe and predict future behaviour
scientific theories
a six steps, logical approach to methodologically answer questions
scientific method
the six steps of scientific method
identify the problem, gather information, generate a hypothesis, design and conduct experiments, analyze data and formulate conclusion, restart the process
any means to capture, report, record, or describe a group, interested in identifying “what is” not necessarily understanding “why it is”
descriptive methods
the four methods of descriptive methods
naturalistic observation, participant observation, case studies, surveys
happens in a natural environment without any attempt to manipulate or control the conditions of the observation
naturalistic observation
researchers manipulate and control the conditions of the behaviour under observation
field experiments
pros and cons of naturalistic observation
pros: generate new ideas about an observed phenomenon
cons: lack of control over the environment with factors that may influence the data, difficult to replicate
where two or more observers agree with each other about the observations
interrater reliability
the extent to which research findings in the lab can be generalized to the real world
ecological validity
reactivity also known as Hawthorne effect, the novelty of being observed leads humans to perform better
reactivity
researcher becomes part of the group under investigation to gain access to a group
participant observation
pros and cons of participant observation
pros: provide enriching experience and greater access, opens up to new perspectives not would not be obtainable from naturalistic observation
cons: could increase reactivity and change behaviour, observer may become biased and too involved, they can influence participants’ behaviour, low degree of reliability
the consistency or repeatability of research findings
reliability
became a part of a psychiatric ward with either other researchers to observe the diagnostic techniques in the early 1970s, which demonstrated that physicians at the time could not reliably tell the difference between sane and insane people
David Rosenhan
in-depth analysis of a unique phenomenon or individual
case studies
“H.M.”, the most studied person in the history of psychology, study the role of the hippocampus in the formation of memory which led to the identification of different types of memories (episodic, semantic, procedural memories)
Henry Molaison
plays a role in behaviour and memory
entorhinal cortex
efficient way to quickly collect information and understanding of the current state of people’s opinions, perspectives, and experiences with a variety of waysp
surveys
all members of a group
population
a portion of a population
sample
sampling error a sample that deviates from a true representation of the population
sampling error
the tendency for people to answer a certain way that they feel are expected to answer
response bias
the tendency for people to agree with most or all items on a survey regardless of their actual opinion
acquiescent response bias
people respond in specific way that they think would be acceptable by others
socially desirable bias
“better-than-average effect”, the tendency for describe our own behaviour as better than average
illusory superiority
the influence of language or wording on people’s choices in a survey
wording effects
revolutionized the understanding of people’s sexual attitudes and behaviour from the data collected from survey
Alfred Kinsey
small few who are willing to take the survey are likely overrepresented in the survey
volunteer bias
how a research decides to measure a variable (the standard in an experiment)
operational definition
a set of principles of behaviours that psychologists follow in research
research ethics
a set of general principles that outline how people should be educated, treated, and respected in studies
ethics