chapter 2: creativity and innovation Flashcards
ability to generate ideas, solutions, or approaches that are novel, original, and useful
creativity
it involves divergent thinking which allows individuals to see multiple perspectives and possibilities in a given situation
definition of creativity
tools and methods for measuring creativity
divergent thinking tests
creative personality scale (CPS)
consensual assessment technique (CAT)
remote associate test (RAT)
creative achievement questionnaire (CAQ)
tests that assess how many different solutions or ideas an individual can generate for a particular problem
divergent thinking tests
self-report questionnaire designed to measure creative personality traits such as openness to experience, risk-taking, and curiosity
creative personality scale
Creativity is judged based on the novelty and appropriateness of products, ideas, or solutions by a group of experts familiar with the domain
consensual assessment technique (CAT)
measures associative thinking, asking individuals to find connections between seemingly unrelated words
remote associate test
self-report inventory that assesses an individual’s real-world creative achievements in various domains such as arts, sciences, business, and music.
creative achievement questionnaire
how new or unique is the idea or solution?
originality
Does the idea or solution fit the context and solve the problem
effectively?
relevance
How detailed and well-developed is the idea?
elaboration
The ability to shift perspectives or approach problems from multiple angles
flexibility
role of creativity in organizatins
problem-solving
product development
cultural innovation
creative thinking helps organizations address challenges in innovative ways
problem-solving
creativity is essential in designing new products and services
product development
Encourages a culture of openness, experimentation, and risk-taking, where new ideas can flourish.
cultural innovation
benefits of creativity in organizations
increased adaptability
improved employee engagement
enhanced reputation
Organizations with a culture of creativity can adapt quickly to market changes and disruptions.
increased adaptability
Creative organizations often see higher
levels of engagement, as employees feel empowered to contribute ideas.
improved employee engagement
Firms known for creativity and innovation often attract better talent and more customers
enhanced reputation
challenges in harnesssing creativity
resistance to change
resource constraints
balancing creativity with structure
Employees or management may resist creative ideas due to fear of failure or unfamiliarity.
resistance to change
Limited time, budget, or personnel can stifle the creative process.
resource constraints
Organizations must find the right
balance between fostering creativity and maintaining operational efficiency.
balancing creativity with structure
Provide a work environment that
encourages experimentation, where mistakes are seen as learning
opportunities.
create a supportive environment
Managers should create a culture where employees feel safe to propose out-of-the-box ideas without fear of repercussions.
encourage risk-taking
Google’s “20% Time” policy is a famous
example, where employees are allowed to spend a portion of their time
working on personal projects that may benefit the company.
provide time for exploration
Bringing together individuals from different departments or expertise areas encourages a diverse range of perspectives, leading to more innovative solutions.
cross-functional collaboration
Publicly recognizing and rewarding
creative efforts signals to employees that creativity is valued and encouraged
within the organization.
recognize and reward creativity
Offer workshops or courses focused on creative thinking, problem-solving, and brainstorming techniques
training and development
Provide employees with the tools, technology, and knowledge required to pursue creative ideas.
access to resources
techniques to stimulate creative thinking
brainstorming
mind mapping
scamper technique
six thinking hats
A group technique that encourages the free flow of ideas without judgment or immediate critique.
brainstorming
Visual brainstorming that organizes ideas in a non-linear fashion, helping to uncover new relationships and possibilities.
mind mapping
A creative tool that encourages new ideas by thinking about an existing problem or product in terms of:
o Substitute
o Combine
o Adapt
o Modify
o Put to other uses
o Eliminate
o Rearrange
SCAMPER technique
A technique developed by Edward de Bono, encouraging individuals to look at a problem from different perspectives (logical, emotional, creative, etc.).
six thinking hats
personality traits associated with creativity
openness to experience
risk-taking
intrinsic motivation
tolerance for ambiguity
persistence and resilience
independence
playfulness and humor
tend to be more imaginative, curious,
and willing to explore new ideas. This personality trait is consistently linked to
creative achievement.
openness to experience
They are comfortable with
failure and see it as a step toward success.
risk-taking
They engage in creative activities because they find them enjoyable or fulfilling, not just for recognition or financial gain
intrinsic motivation
They can work through unclear situations without needing immediate answers.
tolerance for ambiguity
developing unique ideas and approaches rather than following conventional
paths.
independence
can encourage a more relaxed, open state of mind where creative ideas flow more easily.
playfulness and humor
CPS
Creative Personality Scale
CAT
consensual assessment technique
rat
remote associates test
CAQ
creative achievement questionnaire
