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INNOV MANAGEMENT > chapter 2: creativity and innovation > Flashcards

chapter 2: creativity and innovation Flashcards

1
Q

ability to generate ideas, solutions, or approaches that are novel, original, and useful

A

creativity

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2
Q

it involves divergent thinking which allows individuals to see multiple perspectives and possibilities in a given situation

A

definition of creativity

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3
Q

tools and methods for measuring creativity

A

divergent thinking tests
creative personality scale (CPS)
consensual assessment technique (CAT)
remote associate test (RAT)
creative achievement questionnaire (CAQ)

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4
Q

tests that assess how many different solutions or ideas an individual can generate for a particular problem

A

divergent thinking tests

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5
Q

self-report questionnaire designed to measure creative personality traits such as openness to experience, risk-taking, and curiosity

A

creative personality scale

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6
Q

Creativity is judged based on the novelty and appropriateness of products, ideas, or solutions by a group of experts familiar with the domain

A

consensual assessment technique (CAT)

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7
Q

measures associative thinking, asking individuals to find connections between seemingly unrelated words

A

remote associate test

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8
Q

self-report inventory that assesses an individual’s real-world creative achievements in various domains such as arts, sciences, business, and music.

A

creative achievement questionnaire

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9
Q

how new or unique is the idea or solution?

A

originality

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10
Q

Does the idea or solution fit the context and solve the problem
effectively?

A

relevance

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11
Q

How detailed and well-developed is the idea?

A

elaboration

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12
Q

The ability to shift perspectives or approach problems from multiple angles

A

flexibility

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13
Q

role of creativity in organizatins

A

problem-solving
product development
cultural innovation

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14
Q

creative thinking helps organizations address challenges in innovative ways

A

problem-solving

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15
Q

creativity is essential in designing new products and services

A

product development

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16
Q

Encourages a culture of openness, experimentation, and risk-taking, where new ideas can flourish.

A

cultural innovation

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17
Q

benefits of creativity in organizations

A

increased adaptability
improved employee engagement
enhanced reputation

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18
Q

Organizations with a culture of creativity can adapt quickly to market changes and disruptions.

A

increased adaptability

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19
Q

Creative organizations often see higher
levels of engagement, as employees feel empowered to contribute ideas.

A

improved employee engagement

20
Q

Firms known for creativity and innovation often attract better talent and more customers

A

enhanced reputation

21
Q

challenges in harnesssing creativity

A

resistance to change
resource constraints
balancing creativity with structure

22
Q

Employees or management may resist creative ideas due to fear of failure or unfamiliarity.

A

resistance to change

23
Q

Limited time, budget, or personnel can stifle the creative process.

A

resource constraints

24
Q

Organizations must find the right
balance between fostering creativity and maintaining operational efficiency.

A

balancing creativity with structure

25
Q

Provide a work environment that
encourages experimentation, where mistakes are seen as learning
opportunities.

A

create a supportive environment

26
Q

Managers should create a culture where employees feel safe to propose out-of-the-box ideas without fear of repercussions.

A

encourage risk-taking

27
Q

Google’s “20% Time” policy is a famous
example, where employees are allowed to spend a portion of their time
working on personal projects that may benefit the company.

A

provide time for exploration

28
Q

Bringing together individuals from different departments or expertise areas encourages a diverse range of perspectives, leading to more innovative solutions.

A

cross-functional collaboration

29
Q

Publicly recognizing and rewarding
creative efforts signals to employees that creativity is valued and encouraged
within the organization.

A

recognize and reward creativity

30
Q

Offer workshops or courses focused on creative thinking, problem-solving, and brainstorming techniques

A

training and development

31
Q

Provide employees with the tools, technology, and knowledge required to pursue creative ideas.

A

access to resources

32
Q

techniques to stimulate creative thinking

A

brainstorming
mind mapping
scamper technique
six thinking hats

33
Q

A group technique that encourages the free flow of ideas without judgment or immediate critique.

A

brainstorming

34
Q

Visual brainstorming that organizes ideas in a non-linear fashion, helping to uncover new relationships and possibilities.

A

mind mapping

35
Q

A creative tool that encourages new ideas by thinking about an existing problem or product in terms of:
o Substitute
o Combine
o Adapt
o Modify
o Put to other uses
o Eliminate
o Rearrange

A

SCAMPER technique

36
Q

A technique developed by Edward de Bono, encouraging individuals to look at a problem from different perspectives (logical, emotional, creative, etc.).

A

six thinking hats

37
Q

personality traits associated with creativity

A

openness to experience
risk-taking
intrinsic motivation
tolerance for ambiguity
persistence and resilience
independence
playfulness and humor

38
Q

tend to be more imaginative, curious,
and willing to explore new ideas. This personality trait is consistently linked to
creative achievement.

A

openness to experience

39
Q

They are comfortable with
failure and see it as a step toward success.

A

risk-taking

40
Q

They engage in creative activities because they find them enjoyable or fulfilling, not just for recognition or financial gain

A

intrinsic motivation

41
Q

They can work through unclear situations without needing immediate answers.

A

tolerance for ambiguity

42
Q

developing unique ideas and approaches rather than following conventional
paths.

A

independence

43
Q

can encourage a more relaxed, open state of mind where creative ideas flow more easily.

A

playfulness and humor

44
Q

CPS

A

Creative Personality Scale

45
Q

CAT

A

consensual assessment technique

46
Q

rat

A

remote associates test

47
Q

CAQ

A

creative achievement questionnaire

INNOV MANAGEMENT (4 decks)

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