chapter 2 and 3 Flashcards
consist of coordinated management of all elements that make up a tourism destination
destination management
destination management can include the following
Local resources
Accommodation
Amenities
Events and activities
Marketing efforts
Tourist attractions
involves in taking the necessary steps to ensure tourism adds value to the destination
destination management
activities pertaining to a particular destination, and making its offerings known to tourists
branding, marketing, communication
what is the destination?
place
who are the tourist
people
what can we offer?
product
how can we assure that the product and experience we offer connect with the people traveling to the destination?
what needs to be done?
process
An organization that is expressly concerned with promoting a
destination to tourists, businesses, investors and others. Their
role should be to lead and coordinate activities and to become
a strategic leader in destination development.
Destination Marketing Organization (DMO)
executing destination management
place
people
product
process
is the art and science of maintaining peaceful relationships between
nations, groups, or individuals.
Diplomacy
aims to promote and invest in the tourism industry, minimize the
current crisis and conflict among the nations
Tourism Diplomacy
aims to develop quality tourism, ensure the safety and security of travelers
ASEAN Tourism Sector
Change in demand because of terror events.
International Transportation
became popular as tourist were hesitant to book long journeys.
“Staycation”
countries became stricter in accepting tourist from another
countries.
International Borders
were not an option for travelers after the 9/11 attacks.
USA and NEW YORK
The expansion of tourism industry led to the significant employment creation.
EMPLOYMENT
jobs that are directly associated with the tourism industry.
Direct Employment
Two types of tourism employment
Direct and Indirect.
One of the biggest benefits of tourism is the ability to make money through
CONTRIBUTION TO FOREIGN EXCHANGE EARNINGS
Migration due to
Employment
jobs which are not technically based in the tourism industry, but
are related to the tourism industry.
Indirect employment
provide a good opportunity for the precise and principled introduction of
the country’s tourism capabilities to the political representatives of the other
countries.
EVENTS
Foreign ministers can continue to cooperate with international organizations such as
World Tourism Organization (WTO)
Tourism has positive and negative impacts.
Maximize positive impacts and minimize
negative impacts and in order to achieve that,
Government should have careful
TOURISM PLANNING
that handle the easy and unhindered flow of tourism from one country to another.
NGOs (Non-Governmental Organization)
Tourism Development is the process of
establishing and maintaining a tourism industry in a particular location.
TOURISM DEVELOPMENT
The government regulates the industry to collaborate
with other government industries and private
businesses.
PARTNERSHIP WITH OTHER INDUSTRIES
Former Name of UNWTO
International Union of Official
Tourist Propaganda Organizations / World
Tourism Organization
promotes tourism as a driver of economic
growth, inclusive development and environmental
sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies
worldwide.
UNWTO
GENERATE MARKET KNOWLEDGE
DEVELOP TOURISM SUSTAINABLY
PROMOTE COMPETITIVE TOURISM POLICIES
MAKE TOURISM AS A DRIVER OF ECONOMIC GROWTH
OBJECTIVES OF UNWTO
Making tourism smarter through
celebrating innovation and
leading the digital
transformation of the sector
FIVE DISTINCT PILLARS
Making tourism more competitive
at every level through promoting
investment and promoting
entrepreneurship.
FIVE DISTINCT PILLARS
Creating more and better jobs and providing relevant training.
FIVE DISTINCT PILLARS
Building resilience and
promoting safe and seamless travel.
FIVE DISTINCT PILLARS
Harnessing tourism’s unique potential to protect cultural and
natural heritage and to support communities both economically and
socially.
UNWTO
Formation:
Headquarters:
Current Secretary General:
Formation: Nov 1, 1974
Headquarters: Madrid, Spain
Current Secretary General: Zurab Pololikashvili
