chapter 2 and 3 Flashcards
consist of coordinated management of all elements that make up a tourism destination
destination management
destination management can include the following
Local resources
Accommodation
Amenities
Events and activities
Marketing efforts
Tourist attractions
involves in taking the necessary steps to ensure tourism adds value to the destination
destination management
activities pertaining to a particular destination, and making its offerings known to tourists
branding, marketing, communication
what is the destination?
place
who are the tourist
people
what can we offer?
product
how can we assure that the product and experience we offer connect with the people traveling to the destination?
what needs to be done?
process
An organization that is expressly concerned with promoting a
destination to tourists, businesses, investors and others. Their
role should be to lead and coordinate activities and to become
a strategic leader in destination development.
Destination Marketing Organization (DMO)
executing destination management
place
people
product
process
is the art and science of maintaining peaceful relationships between
nations, groups, or individuals.
Diplomacy
aims to promote and invest in the tourism industry, minimize the
current crisis and conflict among the nations
Tourism Diplomacy
aims to develop quality tourism, ensure the safety and security of travelers
ASEAN Tourism Sector
Change in demand because of terror events.
International Transportation
became popular as tourist were hesitant to book long journeys.
“Staycation”