Chapter 2 Flashcards
Name four ways in which business writing differs from other writing.
audience oriented, purposeful, professional, economical
What is the prewriting phase of the writing process?
analyzing your purpose, anticipating and adapting that audience
Describe the second phase of the writing process.
researching,organizing, drafting message
Describe the third phase of the writing process.
revising for clarity and readability, proofreading for errors, evaluating for effectiveness
Name three factors in selecting an appropriate channel to deliver a message.
importance of message, amount and speed of feedback required, necessity of a permanent record
How does profiling the audience help a business communicator prepare a message?
identify the appropriate tone, language, and channel
What is meant by audience benefit?
readers see how the message affects and benefits them personally
What is adaptation?
process of creating a message that suits the audience
List three specific techniques for developing a warm, friendly, and conversational tone in business messages.
use words that are comfortable to you, avoid long and complex sentences, stay away from third-person constructions, such as undersigned, or writer.
Why does positive language usually tell more than negative language?
conveys more information, uplifting and pleasure to read
What can make language biased?
gender, race, ethnicity, age and disability
what are the advantages of using plain English when communicating?
audience will recognize familiar words,
help your audience comprehend your ideas quickly
