Chapter 2 Flashcards
(28 cards)
Case Study
An in-depth investigation of a particular event in order to understand it as fully as possible.
Control Group
A group, similar to the experimental group, that doesn’t undergo treatment; used for comparison.
Correlation
a significant statistical relationship
Deductive reasoning
to infer from a general theory to a particular case.
Empirical
referring to observable facts and events; what is
Ethnography
systematic description of a society’s customary behaviors, beliefs, and attitudes.
Experiment
A scientific test controlled by the researcher to observe effects of a specific program or treatment.
Experimental Group
The group that will participate in the program or undergo the treatment under study.
Field Search
Directly observing social behavior
Halo Effect
the tendency of respondents to give “good citizen” responses to pollsters.
Hypothesis
a tentative statement about a relationship between observable facts or events.
Inductive Reasoning
to observe one phenomenon or series of phenomena and make general assertions based on that observation.
Normative
referring to values or norms; what should be
null hypothesis
a statement that the program or treatment has no effect.
participant observation
researchers both observe and participate in the behavior being studied.
Probabilistic Statment
Statement that applies to some proportion of circumstances.
Public Opinion
The aggregate of opinions of individuals on topics in survey research.
Push Poll
A survey that asks leading questions in order to sway opinion for a particular candidate or position.
Random Sample
A subset of the population in which there is an equal chance of each person in the universe being selected in the sample for interviewing.
Silent Issue
An issue about which most people have thoughts about and hold strong and stable opinions
Sample
In survey research, the people chosen to represent the opinions of a larger group.
Sampling Error
The range of responses in which a 95% chance still exists that the sample reflects the universe.
Science
Broadly defined, any organized body of knowledge
Scientific Attitude
doubt or skepticism about theories until they have been scientifically tested.