Chapter 15: International Marketing Channels Flashcards
1
Q
What are the 6 C’s
A
- Cost
- Capital Requirements
- Control
- Coverage
- Character
- Continuity
2
Q
Cost
A
Capital required to develop channel
Continuing cost of Maintaining channel
3
Q
Capital Requirement
A
the amounts associated with each middleman
4
Q
Control
A
How much control of the channel you want. the larger the channel the lower the control. unless you want to increase cost
5
Q
Coverage
A
Full Market Coverage to gain optimal volume sales
6
Q
Character
A
The channel of distribution system selected must fit the character of the company and the markets in which it operates in
7
Q
Continuity
A
Channels of distribution often face longevity problems
