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Marketing 403: International Marketing

This class was created by Brainscape user Daniel Atumisi. Visit their profile to learn more about the creator.

By: Daniel Atumisi
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Decks in this class (18)

Chapter 1: The Scope and Challenge of 
International Marketing
International marketing,
The staples trap,
Ethnocentrism
6  cards
Chapter 2: The dynamic Development of International Trade
Balance of payments,
Payments,
Receipts
6  cards
Chapter 3 History and Geography: The Foundations of Culture
0  cards
Chapter 4: Cultural Dynamics and assessing Global Markets
4 origins of culture,
6 elements of culture
2  cards
Chapter 5: Culture Management Styles and Business Systems
3 management styles,
Top level management,
Decentralized management
9  cards
Chapter 6: Political Environment: A Critical Concern
5 main political issues,
3 political risks of entering new...,
Confiscation
6  cards
Chapter 7: The International Legal Environment
0  cards
Chapter 8: Developing Global Vision through Marketing Research
6 step process of international m...,
Challenge of collecting primary o...
2  cards
Chapter 9: Economic Development and the Americas
5 economic growth factors,
Characteristics of big emerging e...,
Mdc
5  cards
Chapter 11: The Asia Pacific Region
0  cards
Chapter 12: Global Marketing Management and Organization
6 different entry strategies,
Exporting definition and 2 types,
Direct exporting
15  cards
Chapter 13: Product and Services for Customers
5 environment factors that lead t...,
2 dimensions to define quality,
Product component model
7  cards
Chapter 14:Products and Services for Businesses
5 stages of economic development,
Traditional society,
Pre conditions for takeoff
6  cards
Chapter 15: International Marketing Channels
What are the 6 cs,
Cost,
Capital requirement
7  cards
Chapter 16: Integrated Marketing Communications and International Advertising
7 steps in communication,
Information source,
Encoding
13  cards
Chapter 17: Personal Selling and Sale Management
6 characteristics of a sale person,
Advantages of using expatriate wo...,
Disadvantage to using expatriate ...
5  cards
Chapter 18: Pricing for International Market
4 different pricing policies,
Full cost pricing,
When to use full costs
21  cards
Chapter 19: Inventive Negotiations with international Customers, Partners and Regulations:
4 aspects in which culture impact...,
3 aspects of values,
4 steps to effective negotiation
3  cards

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Marketing 403: International Marketing

  • Class purpose General learning

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