Chapter 13: Product and Services for Customers

Question 1

5 environment factors that lead to product adaptation

Answer 1

1. Legal
2. Economical
3. Political
4. Technological
5. Geographical

Question 2

2 dimensions to define quality

Answer 2

1. Market Perceived quality

2. Performance Quality

Question 3

Product Component Model

Answer 3

The impact of the cultural, physical and mandatory factors that affect a market’s acceptance of a product can be focused on the core component and support service component

Question 4

Core Components

Answer 4

The core components consists of the physical product and all its design and functional features

Additional Changes may be necessary, to meet safety and electrical standards or other requirements

Question 5

Packaging Components

Answer 5

Packaging components include style features, packaging , labelling and all aspects of product package

Question 6

Support Service Component

Answer 6

Support Service Components includes repair and maintenance; the ability to spare parts

Question 7

Purpose of the Product Component Model

Answer 7

The Product Component Model is a useful guide for examining the adaptation requirements of products destined for foreign market