Chapter 1: The Scope and Challenge of International Marketing

Question 1

International Marketing

Answer 1

The performance of business activities to plan, price, promote and direct the flow of a company’s goods and services in more than 1 nation for a profit.

Question 2

The Staple’s Trap

Answer 2

selling raw materials to rebuy them as finished goods

Question 3

Ethnocentrism

Answer 3

The belief that one’s own culture knows best

Question 4

Ethnocentrism

Answer 4

The belief that one’s own culture knows best

Question 5

Developing Global Awareness (2 facts)

Answer 5

1. tolerance of cultural differences

2. Knowledge of cultures history and global trends

Question 6

2 types of international Marketing involvement

Answer 6

Passive Marketing
1. No direct foreign marketing 
2. Infrequent international marketing
Active Marketing
1. Regular foreign marketing
2. international marketing
3. global marketing