chapter 15 Flashcards

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1
Q

what are the four gestalt principles

A

Figure ground - a figure stands out from the background
Similarities - grouped together to provide a whole unit (rows or triangles and circles)
Proximity - grouping items together which are close together
Closure - the tendency to fill in the gaps to make a full / complete figure

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2
Q

perceptual constancy size

A

Size - we maintain a constant perception oh an objects size even if it moves closer or further away

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3
Q

perceptual constancy shape

A

Shape- we can interpret objects when viewed from any angle

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4
Q

what are the binocular depth cues

A

retinal disparity

convergence

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5
Q

retinal disparity

A

Retinal disparity: the binocular depth cue which arises as the brain compares and contrasts two slightly different images obtained because of the distance between 2 eyes

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6
Q

convergence

A

Convergence : the automatic turning of the eyes inwards as we watch objects approaching

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7
Q

what are the monocular depth cues

A

accomodation and the pictorial depth cues (liner perspective, interposition, textural gradient, relative size and height in the visual field.)

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8
Q

liner perpective

A

The perception that parallel lines appear to converge in the distance

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9
Q

interposition

A

Objects which are found in front of other objects are seen as being closer

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10
Q

textural gradient

A

The detail of a surface decreases in the distance

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11
Q

relative size

A

Objects which cast a large retinal image as seen as being closest and objects which cast a small retinal image are seen as further away

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12
Q

height in the visual field

A

Objects closer to the horizon are seen as being further away

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13
Q

accommodation

A

involves the sense of the eye changing shape so that it can focus the light rays onto the retina. the greater the tension in the ciliary muscle the closer the object

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14
Q

what do the pictorial depth cues do

A

they are used by artists to create a 3D perception of something that exists on a 2D surface

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15
Q

whats depth perception

A

the ability to see the world in 3D

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16
Q

factors influencing taste and visual perception

A

bio psycho social

17
Q

biological factors

A

genetics (some tastes are genetically determined)

age (babies like sweet tastes, as we age we loose sensitivity in our tastes as our tastebuds die)

18
Q

psychological factors

A

the perceptual set

packaging and branding

19
Q

social factors

A

our culture, where we were brought up

20
Q

the perceptual set

A

a predisposition to perceive stimuli in a specific way, that is interpreting what we see according to certain preconceptions
can be influences by previous experiences, context, motivations, and emotion

21
Q

context

A

the environment in which a perceived stimuli is observed