chapter 15 Flashcards
define promotion
Promotion is where
marketing activities aim to
raise customer awareness
of a product or brand,
generating sales and
helping to create brand
loyalty
define advertising
Advertising paid for
communication with
potential customers about
a product to encourage
them to buy it
define informative advertising
Informative advertising
is where the emphasis
of advertising or sales
promotion is to give full
information about the
product
define persuasive advertising
Persuasive advertising is
advertising or promotion
which is trying to persuade
the consumer that they
really need the product and
should buy it
describe the advertising process in order
- set objectives
- Decide the advertising budget
- create an advertising campaign
- Select the media to use
- Evaluate the effectiveness of the
campaign
define target audience
The target audience refers
to people who are potential
buyers of a product or
service
what are the advantages of the television
The advert will go out to
millions of people
The product can be shown
in a very favourable way,
making it look attractive
It reaches the biggest
number of consumers and
can reach a target audience
what are the disadvantages of the television
Very expensive form of
advertising
Young consumers often
download films/music
and may not watch many
television programmes
what are some of the products that is been advertised on the television
Food products and drinks
that are bought by most
people
Cars that are bought by a
large number of customers
what are the advantages of the radio
Cheaper than television
Usually reaches a large
audience
Often uses a memorable
song or tune so that the
advert will be remembered
what are the disadvantages of the radio
Cannot put across a visual
message
Not as wide an audience as
what are some of the products that is been advertised on the radio
Local services or events
are often advertised on the
radio on local channels, for
example, local shops, car
showrooms
