Chapter 15

Question 1

Marketing Intermediaries

Answer 1

Organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C).

Question 2

Channel of distribution

Answer 2

A whole set of marketing intermediaries that join together to transport and store goods in their path from producers to consumers.

Question 3

Agents & Brokers

Answer 3

Marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but they do not take title to (own) the goods.

Question 4

Wholesalers

Answer 4

A marketing intermediary that sells to other organizations (Most often retailers).

Question 5

Retailers

Answer 5

An organization that sells goods and services to the ultimate consumers.

Question 6

Merchant wholesaler

Answer 6

Independently owned firms that take title to the goods they handle.

Question 6

Utility

Answer 6

The want-satisfy ability, or value, that organizations add to goods and services when the products are made more useful or accessible to consumers than they were before.

Question 7

Logistics

Answer 7

The marketing activity that involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements.

Question 8

10 types of retailers and an example of each:

Answer 8

1. Department store: Macy’s.
2. Discount store: Walmart
3. Supermarket: Safeway
4. Warehouse club: Costco
5. Convenience store: 7-eleven
6. Category Killer: Ikea
7. Outlet store: Nike
8. Specialty store: Tiffany’s
9. Off-price stores: TJ Maxx
10. Super stores: Target

Question 9

Modes of transportation

Answer 9

Trucks, Trains, Pipelines, Ships, Air