Chapter 14 - Persuasive Speeches

Question 0

Persuasive speaking

Answer 0

When you talk to an audience to convince the listeners of certain beliefs or of the need to take certain actions.

Question 1

Persuasion

Answer 1

The communication process of changing a listener’s beliefs or moving a listener to action.

Question 2

Ethical decisions

Answer 2

Decisions that have to do with questions of right and wrong.

Question 3

Impact

Answer 3

Major effect

Question 4

Selecting a persuasive topic

Answer 4

If the topic is not controversial, there is little need for a persuasive message.

Question 5

Adapting to the audience

Answer 5

1. You have to figure out how to reach your listeners.

2. Appeal to what listeners find important.

Question 6

Who created a hierarchical pyramid model of human needs?

Answer 6

Abraham Maslow

Question 7

What is Maslow’s theory?

Answer 7

Humans must have their most basic needs met before they are interested in higher level needs.

Question 8

List Maslow’s hierarchy of needs as indicated in his pyramid model (in order from top of the pyramid to bottom of pyramid).

Answer 8

Self-actualization

              S  e  l  f   -  E  s  t  e e m

          B   E   L   O   N   G   I   N   G

  SAFETY   SAFETY   SAFETY   SAFETY

P H Y S I C A L-P H Y S I C A L-P H Y S I C A L

Question 9

List examples of physical needs:

Answer 9

Basic needs such as food, clothing, and housing.

Question 10

List examples of safety needs:

Answer 10

Security and belief that loved ones are safe.

Question 11

Define need for belonging

Answer 11

Human needs for affection and belonging

Question 12

Define self-actualization

Answer 12

Creative and true to yourself

Question 13

How do you make yourself believable?

Answer 13

You must have knowledge of, a connection to and interest in the topic.

Question 14

What do you need for the reasoning process in persuasive speech?

Answer 14

Evidence to support your ideas.

Question 15

List four types of reasoning

Answer 15

1. Inductive
2. Deductive
3. Cause-effect
4. Faulty

Question 16

Define Inductive Reasoning

Answer 16

Using specific pieces of information to reach a general conclusion.

Question 17

Define Deductive Reasoning

Answer 17

Using a general idea to reach conclusions about specific instances.

Question 18

Define Cause-Effect Reasoning

Answer 18

Suggests that one event produces a second event.

Question 19

Define Faulty Reasoning

Answer 19

Incorrect or false reasoning

Question 20

Give examples of false reasoning and define them:

Answer 20

1. Glittering generalities - vague general statements
2. Card stacking - refers to piling up information in favor of an idea with very little backing
3. Bandwagon appeal - suggests that you should jump on the bandwagon or do something because everyone is doing it
4. Unrelated Testimonial - testimonials where they try to link things that are not related
5. Name Calling - attacks a person rather than the person’s ideas by using unpopular names or labels

Question 21

Testimonial

Answer 21

An opinion expressed by a well-known person on a particular subject

Question 22

Problem-Solution method

Answer 22

The speaker describes a problem then describes how to solve that problem

Question 23

Hey-You-See-So-Form

Answer 23

Hey: something important is happening and you need to be aware of it

You: this situation affects you

See: look at how things could be different

So: what will you do about it? You can help change this

Question 24

__________ reactions don’t help a persuasive speaker

Answer 24

Critical