Chapter 14: Developing & Pricing Goods & Services Flashcards
1
Q
What functions must a product’s packaging perform?
A
- Promotion of goods inside
- Protection
- Attract buyer’s attention
4.
2
Q
The best way to promote a _____ good is to make it readily available & create the proper image.
A
Convenience
3
Q
The creation of real or perceived product differences is called _____ ______.
A
Product Differentiation
4
Q
An advantage to RFID chips is they can carry more ________ than bar codes.
A
Information
5
Q
Taking a product to consumers to test is called _____ _______
A
Concept Testing
6
Q
To determine a ______ _______ marketers must carefully monitor their customer base & products are perceived.
A
Product Category
