Chapter 14 - Communication Flashcards
sport communication
a process by which people in sport, in a sport setting, or through a sport endeavour share symbols as they create meaning through interactions
theoretical framework of sport communication
- genre
- context
- process
- elements
- effects
genres
- Different ways of studying sport communication
- Look at individuals - how the communicate what they know and how they know the information
- Look at society - how social system works and how you network or communicate with those people
- Interpret - how you create messages or absorb the messages
context
- Interpersonal - one on one
- Group - more than 3 people
- Organizational - within a company
- Mass media - frail information to predispose to the way they want viewers to see society
process
multiple participants
elements
- Sender
- Message
- Channel
- Receiver
sender
codes of message (encode meaning sent by the sender)
receiver
decode of message
communication as a 2-way process
for communication to exist, the sender and receiver must share something; a common language, vocabulary, interesting in or understanding of the subject
theories of mass media effects
- uses and gratification
- agenda setting
- innovation
- diffusion of information
- modeling and cultivation
uses and gratification
- People who specifically choose messages based on their preferences and reject messages due to the same preferences
- Advertising that could send positive messages but offset others
agenda setting
- media influences how people think and why to think that way
- Ex. Women’s sports: society think men’s sports are more important than women’s
- Ex. Golden bear hockey: if they versed oil kings, society will like oil kings due to their exposure
innovation
- Innovation itself
- Communication channels
- Time
- Social system
diffusion of information
- Ways information gets sent to people
- Ex. Viral videos
modeling
have role models that influence you to change your behaviour and actions
cultivation
view of the work is influenced by what you watch
strategic sport communication model (SSCM)
provides framework for interactions between communication dynamics and settings
elements of strategic sport communication model
- sport communication process
- personal and organizational communications in sport
- meditated communication
- sport communication services and support
SSCM component 1
- Personal sport communication
2. Organization sport communication
Intrapersonal personal sport communication
communication with yourself
- Ex. twitter
Interpersonal personal sport communication
communication with another person
Group personal sport communication
communication with more than 3 people
Intrapersonal group sport communication
communication within the organization
Interpersonal group sport communication
communication with other organization
SSCM component 2
- Sport print communication
- Information from newspaper and magazines
- Sport mass media
- Emerging and social media
- E commerce
- social networking
SSCM component 3
- Advertising
- how you reach people and convey message
- Public relations and crisis communication
- Ex. Tylenol - changed their societal view after an incident by recalling and revamping a new model
- Research
models of public relations practices
- one way model
2. two way model
one way model of public relation practices
press release and press conference
two way models of public relation practices
public opinion data and symmetrical approach
media relations in sport
sending information through media
- write news release
- plans news conferences
- manage game services
community relations in sport
methods used to establish and maintain a relationship with the communities in which they operate
- create, organize, execute charitable initiative
- donation of resources
- volunteering
- coordinate public appearance
