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KRLS 105 > Chapter 14 - Communication > Flashcards

Chapter 14 - Communication Flashcards

1
Q

sport communication

A

a process by which people in sport, in a sport setting, or through a sport endeavour share symbols as they create meaning through interactions

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2
Q

theoretical framework of sport communication

A
  1. genre
  2. context
  3. process
  4. elements
  5. effects
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3
Q

genres

A
  1. Different ways of studying sport communication
    • Look at individuals - how the communicate what they know and how they know the information
    • Look at society - how social system works and how you network or communicate with those people
      • Interpret - how you create messages or absorb the messages
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4
Q

context

A
  1. Interpersonal - one on one
  2. Group - more than 3 people
  3. Organizational - within a company
  4. Mass media - frail information to predispose to the way they want viewers to see society
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5
Q

process

A

multiple participants

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6
Q

elements

A
  1. Sender
  2. Message
  3. Channel
  4. Receiver
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7
Q

sender

A

codes of message (encode meaning sent by the sender)

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8
Q

receiver

A

decode of message

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9
Q

communication as a 2-way process

A

for communication to exist, the sender and receiver must share something; a common language, vocabulary, interesting in or understanding of the subject

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10
Q

theories of mass media effects

A
  1. uses and gratification
  2. agenda setting
  3. innovation
  4. diffusion of information
  5. modeling and cultivation
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11
Q

uses and gratification

A
  1. People who specifically choose messages based on their preferences and reject messages due to the same preferences
  2. Advertising that could send positive messages but offset others
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12
Q

agenda setting

A
  1. media influences how people think and why to think that way
    • Ex. Women’s sports: society think men’s sports are more important than women’s
    • Ex. Golden bear hockey: if they versed oil kings, society will like oil kings due to their exposure
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13
Q

innovation

A
  1. Innovation itself
  2. Communication channels
  3. Time
  4. Social system
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14
Q

diffusion of information

A
  1. Ways information gets sent to people

- Ex. Viral videos

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15
Q

modeling

A

have role models that influence you to change your behaviour and actions

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16
Q

cultivation

A

view of the work is influenced by what you watch

17
Q

strategic sport communication model (SSCM)

A

provides framework for interactions between communication dynamics and settings

18
Q

elements of strategic sport communication model

A
  1. sport communication process
  2. personal and organizational communications in sport
  3. meditated communication
  4. sport communication services and support
19
Q

SSCM component 1

A
  1. Personal sport communication

2. Organization sport communication

20
Q

Intrapersonal personal sport communication

A

communication with yourself

- Ex. twitter

21
Q

Interpersonal personal sport communication

A

communication with another person

22
Q

Group personal sport communication

A

communication with more than 3 people

23
Q

Intrapersonal group sport communication

A

communication within the organization

24
Q

Interpersonal group sport communication

A

communication with other organization

25
Q

SSCM component 2

A
  1. Sport print communication
    • Information from newspaper and magazines
  2. Sport mass media
    • Emerging and social media
  3. E commerce
    - social networking
26
Q

SSCM component 3

A
  1. Advertising
    • how you reach people and convey message
  2. Public relations and crisis communication
    • Ex. Tylenol - changed their societal view after an incident by recalling and revamping a new model
  3. Research
27
Q

models of public relations practices

A
  1. one way model

2. two way model

28
Q

one way model of public relation practices

A

press release and press conference

29
Q

two way models of public relation practices

A

public opinion data and symmetrical approach

30
Q

media relations in sport

A

sending information through media

  • write news release
  • plans news conferences
  • manage game services
31
Q

community relations in sport

A

methods used to establish and maintain a relationship with the communities in which they operate

  • create, organize, execute charitable initiative
  • donation of resources
  • volunteering
  • coordinate public appearance

KRLS 105 (10 decks)

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