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Business 120 > Chapter 14 > Flashcards

Chapter 14 Flashcards

1
Q

Allow companies to create and share information about their products and services

A

Social content site

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2
Q

A website that allows a company to share information in order to not only increase the customers knowledge about its products and services, but also to build trust

A

Blog

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3
Q

Allows users to upload photos, videos, and podcasts

A

Media sharing sites

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4
Q

Digital audio or video files that people Liston to or watch online on tablets computers or smartphones

A

Podcasts

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5
Q

Multiplayer, competitive, goal-oriented activity with defined rules of engagement and online connectivity Among a community of players

A

Social game

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6
Q

Social media communities

A

Social networks based on the relationships among people

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7
Q

An interactive version of a community bulletin board that focuses on threaded discussions

A

Forum

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8
Q

A collaborative online working space that enables members to contribute content that can be shared with other people

A

Wiki

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9
Q

Tech savvy digital natives born after 1980

A

Millennials

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10
Q

The utilization of social technologies, channels, and software to create, communicate deliver, and exchange offerings that have value for an organization

A

Social media marketing

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11
Q

A marketing term that describes new ways of gaining attention and ultimately customers by creating content on a websight that pulls customers in

A

Inbound marketing

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12
Q

Outsourcing tasks to a group of people in order to tap into the ideas of the crowd

A

Crowd sourcing

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13
Q

Using numerical measurements such as counting the number of website visitors, followers, leads generated etc.

A

Quantitative social media measurement

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14
Q

Measurements that define and measure the progress of an organization toward achieving its objectives

A

Key performance indicators

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15
Q

The online interactions that allow people and businesses to communicate, share ideas personal
Information and information about products and services

A

Social media

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16
Q

A measurement that uses technology to detect the moods attitudes or emotions of people who experience a social media activity

A

Sentiment analysis

17
Q

The organized effort of individuals to produce and sell for a profit the goods and services that satisfy society’s needs through the facilities available on the Internet

A

E-business (electronic business)

18
Q

The process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost

A

Outsourcing

19
Q

A source of revenue flowing into a firm

A

Revenue stream

20
Q

Represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses

A

Business model

21
Q

A model used by firms that conduct business with other businesses

A

Business to business model (B2B)

22
Q

A model used by firms that focus on conducting business with individual consumers

A

Business to consumer model (B2C)

23
Q

A small price of software sent by a website that tracks an individual’s Internet use

A

Cookie

24
Q

The practice of searching through data records looking for useful information

A

Data mining

25
Q

A general term used to describe software designed to infiltrate a computer system without the users consent

A

Malware

26
Q

A type of computer usage in which services stored on the Internet is provided to users on a temporary basis

A

Cloud computing

27
Q

A term used to describe all of a firms activities to support a healthy environment and sustain the planet

A

Green IT

28
Q

Social networks based on the relationships among people

A

Social media community

29
Q

What percent of adults in the US use social media ?

A

69%

30
Q

What percent of worldwide internet users do Americans represent

A

10

31
Q

What % of consumers say they trust online consumer opinions

A

70

32
Q

Five steps to developing a social media plan

A 
Listen to determine opportunities 
Establish objectives 
Segment and target customer 
Select social media tools 
Implement and integrate the plan
33
Q

How many of earths 7 billion people are Internet users

A

2.4 billion

34
Q

What percent of the American population uses the Internet

A

78

Business 120 (15 decks)

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