Chapter 14 Flashcards
Allow companies to create and share information about their products and services
Social content site
A website that allows a company to share information in order to not only increase the customers knowledge about its products and services, but also to build trust
Blog
Allows users to upload photos, videos, and podcasts
Media sharing sites
Digital audio or video files that people Liston to or watch online on tablets computers or smartphones
Podcasts
Multiplayer, competitive, goal-oriented activity with defined rules of engagement and online connectivity Among a community of players
Social game
Social media communities
Social networks based on the relationships among people
An interactive version of a community bulletin board that focuses on threaded discussions
Forum
A collaborative online working space that enables members to contribute content that can be shared with other people
Wiki
Tech savvy digital natives born after 1980
Millennials
The utilization of social technologies, channels, and software to create, communicate deliver, and exchange offerings that have value for an organization
Social media marketing
A marketing term that describes new ways of gaining attention and ultimately customers by creating content on a websight that pulls customers in
Inbound marketing
Outsourcing tasks to a group of people in order to tap into the ideas of the crowd
Crowd sourcing
Using numerical measurements such as counting the number of website visitors, followers, leads generated etc.
Quantitative social media measurement
Measurements that define and measure the progress of an organization toward achieving its objectives
Key performance indicators
The online interactions that allow people and businesses to communicate, share ideas personal
Information and information about products and services
Social media
A measurement that uses technology to detect the moods attitudes or emotions of people who experience a social media activity
Sentiment analysis
The organized effort of individuals to produce and sell for a profit the goods and services that satisfy society’s needs through the facilities available on the Internet
E-business (electronic business)
The process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost
Outsourcing
A source of revenue flowing into a firm
Revenue stream
Represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses
Business model
A model used by firms that conduct business with other businesses
Business to business model (B2B)
A model used by firms that focus on conducting business with individual consumers
Business to consumer model (B2C)
A small price of software sent by a website that tracks an individual’s Internet use
Cookie
The practice of searching through data records looking for useful information
Data mining
A general term used to describe software designed to infiltrate a computer system without the users consent
Malware
A type of computer usage in which services stored on the Internet is provided to users on a temporary basis
Cloud computing
A term used to describe all of a firms activities to support a healthy environment and sustain the planet
Green IT
Social networks based on the relationships among people
Social media community
What percent of adults in the US use social media ?
69%
What percent of worldwide internet users do Americans represent
10
What % of consumers say they trust online consumer opinions
70
Five steps to developing a social media plan
Listen to determine opportunities Establish objectives Segment and target customer Select social media tools Implement and integrate the plan
How many of earths 7 billion people are Internet users
2.4 billion
What percent of the American population uses the Internet
78
