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Business 120 > Chapter 13 > Flashcards

Chapter 13 Flashcards

0
Q

A marketing organization that links a producer and user within a marketing channel

A

Middleman ( marketing intermediary)

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1
Q

A sequence of marketing organizations that directs a product from the producer to the ultimate user

A

Distribution channel

Marketing channel

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2
Q

A middleman that actually takes title to products by buying them

A

Merchant middleman

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3
Q

A middleman that helps in the transfer of ownership of products but does not take tittle to the products

A

Functional middleman

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4
Q

A middleman that buys from producers or other middlemen and sells to consumers

A

Retailer

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5
Q

A middleman that sells products to other firms

A

Wholesaler

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6
Q

The use of all available outlets for a product

A

Intensive distribution

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7
Q

The use of only a portion of the available outlets for a product in each geographic area

A

Selective distribution

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8
Q

The use of only a single retail outlet for a product in a large geographic area

A

Exclusive distribution

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9
Q

Long term partnership among channel members working together to creat a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers

A

Supply chain management

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10
Q

A middleman that purchases goods in large quantities and sells them to other wholesalers, retailers, farm government , professional, or industrial users

A

Merchant wholesaler

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11
Q

A middleman that preforms the full range of wholesaler functions

A

Full-service wholesaler

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12
Q

A middleman that deals In a wide variety of products

A

General merchandise wholesaler

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13
Q

A middleman that stocks only a few product lines but carries numerous product items within each line

A

Limited line wholesaler

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14
Q

A middleman that carries a select group of products within a single line

A

Speciality-line wholesaler

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15
Q

A middleman that expedites exchanges, represents a buyer or seller, and often is hired perminatly on a commission basis

A

Agent

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16
Q

A middleman that specializes in a particular commodity, represents either a buyer or a seller, and is likely to be hired on a temporary basis

A

Broker

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17
Q

A firm that operates only one retail outlet

A

Independent retailer

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18
Q

A company that operates more than one retail outlet

A

Chain retailer

19
Q

A retail store that
Employs 25 or more
Sells at least: home furnishings, appliances, family apparel, household linens, dry goods, each in a different part of the store

A

Department store

20
Q

A self service, general merchandise outlet that sells products at a price lower tha. Usual

A

Discount store

21
Q

A retail facility in a large, low pay building, with a large on premise inventory and minimal service

A

Warehouse showroom

22
Q

A small food store that sells a limited variety of products but remains open well beyond normal business hours

A

Convenience store

23
Q

A large self service store that sells primarily food and household products

A

Supermarket

24
Q

A large retail store that carries not only food and nonfood products ordinarily carried in supermarkets but also additional product lines

A

Superstore

25
Q

A large scale members only establishment that combines features of cash and carry wholesaling without discount retailing

A

Warehouse club

26
Q

A store that carries a narrow product mix with deep product lines

A

Traditional specialty store

27
Q

A store that buys manufacturers seconds, overruns, returns, and off season merchandise for resale to consumers at deep discounts

A

Off-price retailer

28
Q

A very large specialty store that concentrates on a single product line and competes on the basis of low prices and product availability

A

Category killer

29
Q

A type of retailing whereby consumers purchase products without visiting a store

A

Nonstore retailing

30
Q

The marketing of products to consumers through face to face sales presentations at home or in the workplace

A

Direct selling

31
Q

The use of the telephone Internet and non personal media to to introduce products to consumers who can then purchase them via mail, phone or Internet

A

Direct marketing

32
Q

Organization provides a catalog from which consumers place orders

A

Catalog marketing

33
Q

A type of marketing in which a retailer advertises a product and makes it available through mail, telephone, or online orders

A

Direct-response marketing

34
Q

The preformance of marketing related activities by telephone

A

Telemarketing

35
Q

A form of selling in which products are presented to television viewers, who can buy them by calling a toll free number and paying with a credit card

A

Television home shopping

36
Q

Retailing that makes products available to buyers via computer

A

Online retailing

37
Q

The use of machines to dispense products

A

Automatic vending

38
Q

An open air environment shopping center with upscale chain specialty stores

A

Lifestyle shopping center

39
Q

A planned shopping center with upscale planned consisting of several small convenience and specialty stores

A

Neighborhood shopping center

40
Q

A planned shopping center that includes one or two department and some specialty stores, along with convenience stores

A

Community shopping center

41
Q

A planned shopping center containing large department stores, numerous specialty stores, restaurants, movie theaters and aomtimes even hotels

A

Regional shopping center

42
Q

All those activities concerned with the efficient movement of products from the producer to the ultimate user

A

Physical distribution

43
Q

The process of managing inventories in such a way as to minimize inventory costs, including both holding costs and potential stock-out costs

A

Inventory management

44
Q

Activities involved in receiving and filling customers purchase orders

A

Order processing

45
Q

The set of activities involved in recording and storing goods and preparing them for reshipment

A

Warehousing

Business 120 (15 decks)

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