Chapter 13 Flashcards
A marketing organization that links a producer and user within a marketing channel
Middleman ( marketing intermediary)
A sequence of marketing organizations that directs a product from the producer to the ultimate user
Distribution channel
Marketing channel
A middleman that actually takes title to products by buying them
Merchant middleman
A middleman that helps in the transfer of ownership of products but does not take tittle to the products
Functional middleman
A middleman that buys from producers or other middlemen and sells to consumers
Retailer
A middleman that sells products to other firms
Wholesaler
The use of all available outlets for a product
Intensive distribution
The use of only a portion of the available outlets for a product in each geographic area
Selective distribution
The use of only a single retail outlet for a product in a large geographic area
Exclusive distribution
Long term partnership among channel members working together to creat a distribution system that reduces inefficiencies, costs, and redundancies while creating a competitive advantage and satisfying customers
Supply chain management
A middleman that purchases goods in large quantities and sells them to other wholesalers, retailers, farm government , professional, or industrial users
Merchant wholesaler
A middleman that preforms the full range of wholesaler functions
Full-service wholesaler
A middleman that deals In a wide variety of products
General merchandise wholesaler
A middleman that stocks only a few product lines but carries numerous product items within each line
Limited line wholesaler
A middleman that carries a select group of products within a single line
Speciality-line wholesaler
A middleman that expedites exchanges, represents a buyer or seller, and often is hired perminatly on a commission basis
Agent
A middleman that specializes in a particular commodity, represents either a buyer or a seller, and is likely to be hired on a temporary basis
Broker
A firm that operates only one retail outlet
Independent retailer
A company that operates more than one retail outlet
Chain retailer
A retail store that
Employs 25 or more
Sells at least: home furnishings, appliances, family apparel, household linens, dry goods, each in a different part of the store
Department store
A self service, general merchandise outlet that sells products at a price lower tha. Usual
Discount store
A retail facility in a large, low pay building, with a large on premise inventory and minimal service
Warehouse showroom
A small food store that sells a limited variety of products but remains open well beyond normal business hours
Convenience store
A large self service store that sells primarily food and household products
Supermarket
A large retail store that carries not only food and nonfood products ordinarily carried in supermarkets but also additional product lines
Superstore
A large scale members only establishment that combines features of cash and carry wholesaling without discount retailing
Warehouse club
A store that carries a narrow product mix with deep product lines
Traditional specialty store
A store that buys manufacturers seconds, overruns, returns, and off season merchandise for resale to consumers at deep discounts
Off-price retailer
A very large specialty store that concentrates on a single product line and competes on the basis of low prices and product availability
Category killer
A type of retailing whereby consumers purchase products without visiting a store
Nonstore retailing
The marketing of products to consumers through face to face sales presentations at home or in the workplace
Direct selling
The use of the telephone Internet and non personal media to to introduce products to consumers who can then purchase them via mail, phone or Internet
Direct marketing
Organization provides a catalog from which consumers place orders
Catalog marketing
A type of marketing in which a retailer advertises a product and makes it available through mail, telephone, or online orders
Direct-response marketing
The preformance of marketing related activities by telephone
Telemarketing
A form of selling in which products are presented to television viewers, who can buy them by calling a toll free number and paying with a credit card
Television home shopping
Retailing that makes products available to buyers via computer
Online retailing
The use of machines to dispense products
Automatic vending
An open air environment shopping center with upscale chain specialty stores
Lifestyle shopping center
A planned shopping center with upscale planned consisting of several small convenience and specialty stores
Neighborhood shopping center
A planned shopping center that includes one or two department and some specialty stores, along with convenience stores
Community shopping center
A planned shopping center containing large department stores, numerous specialty stores, restaurants, movie theaters and aomtimes even hotels
Regional shopping center
All those activities concerned with the efficient movement of products from the producer to the ultimate user
Physical distribution
The process of managing inventories in such a way as to minimize inventory costs, including both holding costs and potential stock-out costs
Inventory management
Activities involved in receiving and filling customers purchase orders
Order processing
The set of activities involved in recording and storing goods and preparing them for reshipment
Warehousing
