Chapter 13 Flashcards
General election campaign
Phase of a political campaign aimed at winning election to office
Nomination campaign
Phase of a political campaign aimed at winning a primary election
Campaign manager
The individual who travels with the candidate and coordinates the campaign
Finance chair
The individual who coordinates the financial business of the campaign
Communications director
The person who develops the overall media strategy for the candidate
Press secretary
The individual charged with interacting and communicating with journalists on a daily basis
Campaign consultant
A private sector professional who sells to a candidate the technologies services and strategies required to get that candidate elected
Pollster
A campaign consultant who conducts public opinion surveys
Voter canvass
The process by which a campaign reaches individual voters either by door-to-door solicitation or by telephone
Get out the vote (GOTV)
A push at the end of a political campaign to encourage supporters to go to the polls
Political action committees (PAC’s)
Officially recognized fund raising organizations that represent interest groups and are allowed by federal law to make contributions directly to candidates’ campaigns
527 political committee
Organizations created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate
501(C) group
Interest groups whose primary purpose is not electoral politics
Super PACs
Political action committees established to make independent expenditures
Independent expenditures
Spending for campaign activity that is not coordinated with a candidates campaign
