Chapter 12 - Sport Management Flashcards
what are examples of sport specific programs related to sport management
Major professional leagues
Minor professional leagues
Intercollegiate Athletics
Local youth/adult recreational athletics
Nonprofit sports enterprises
Municipal parks departments
what is sport management?
the business-related aspects of producing, managing, organizing, spectator events or sport specific products
who is the founding father of sport management?
James Mason
why is this field growing?
increased interest in the field along with increased job demand
why should we study sport management?
to understand consumer demand and future product growth/decline
what is one major trend in sport management?
betting
what are the 6 major topics in sport management?
- increasing quality of service
- having multidisciplinary knowledge
- increasing variety of sport products
- increasing number of clients
- increasing number of activities
- legislation
what are two important aspects about sport marketing and revenue generation?
- it allows for sustainability
- understanding the target audience
what entails sport consumer behaviour?
understanding why and how consumers make purchasing decisions (consumer psychology)
what is a term describing how a part of something represents the whole of something (in the case of sport facility management)
synechdoche
what does sport management ethics entail?
managerial and administrative roles, the top-down approach
examples of careers in recreation
scheduling, programming, marketing
examples of careers in professional and intercollegiate sport
media, coaching, officiating
examples of careers in sport marketing
consumer behaviour, personal/corporate sales, sponsorship
examples of careers in sport for development
community development, economic development, sport-for-peace
