Chapter 12 - Social Psychology Flashcards
Social Psychology (definition)
Study of how thoughts and behaviors are influenced by the presence of other humans
Social influence
Process of acting under others’ influence
Forms of social influence
Conformity
Compliance
Obedience
Conformity
Change behavior without being asked
E.g., cultural norms
Normative social conformity
Just try to fit in and adhere to the norm
Informational social conformity
Others know more than you, so you follow them because you don’t know what’s going on
Groupthink
When maintaining group consensus is more important than assessing facts
Compliance
Changing behavior because of other people asking for a change
4 ways to gain compliance
Foot-in-the-door
Door-in-the-face
Lowball
That’s-not-all
Foot-in-the-door technique
Traveling salesman
Do small ask of “moment of time”
Then pitch big ask of $$$
Door-in-the-face technique
Salesman asks for large commitment (big ask)
You say no
Then, salesman offers you small commitment
You thus say yes
E.g., salary negotiation
Lowball technique
Person agrees to buy something but cost gets progressively raised
E.g., Netflix subscription, movie theater parking fee, etc.
That’s-not-all technique
Infomercial
Definition in the name
Norm of Reciprocity
Social idea that one is indebted to another for doing them a favor (e.g., one will buy the other person lunch if vice versa was already done, to reciprocate)
Not social compliance - no ask
Obedience
Changing one’s behavior at the command of a perceived authority figure
Social facilitation
Presence of others positively impacts performance on easy task
E.g., easy to run with others outdoors than alone on the treadmill
Social impairment
Presence of others negatively impacts performance on difficult task
E.g., harder to learn stick shift around others
Social loafing
Presence of others makes it more likely one will be a slacker
E.g., deadweight in a group project - the others will do their part, so why bother?
Attitude
Positive or negative response toward a thing
Either + or -, neutral not possible
3 components of attitude
Affective (emotional)
Cognitive
Behavioral
Affective (emotional) component (attitudes)
How one feels about the thing
Cognitive component (attitudes)
How one thinks about the thing
Behavioral component (attitudes)
How one acts toward the thing
Direct contact (attitudes)
Firsthand experience with thing
Best method of forming attitudes
Direct instruction (attitudes)
Secondhand experience with the thing
Not as good unless it’s something dangerous, like crack
Interaction w/ others (attitudes)
Form attitudes based on those of those around you
E.g., you start to like country music because all your friends like country music (also conformity)
Observational learning
E.g., adopt grandparents’ attitudes toward different people by imitating their attitudes
Steps of Persuasion
- Know your audience (smart, dumb, adults, children, etc.)
- Put together message/argument
- Decide who will deliver the argument (source)
Source (persuasion)
Person who delivers the message/argument
Elaboration likelihood model (ELM)
People either elaborate (think carefully) about a persuasive message or not
Peripheral-route processing
Don’t think about facts or message, distract with other stuff
E.g., Budweiser commercials focus on partying and social aspects, so no one considers the quality of the beer itself