Chapter 12 Lecture: stereotypes Flashcards
T/F: people are more reluctant to change their minds once they have an original attitude, even if they are presented with a counter argument
true
what did gordon allport find using the MrX and Mr Y study
people are reluctant to change their minds once they have a solid attitude towards something
Mr X: The trouble with Jews is that they only take care of their own group.
Mr Y: But the record of the Community Chest campaign shows that they give more generously, in proportion to their numbers, to the general charities of the community than do non-Jews.
Mr X: That shows they are always trying to buy favour and intrude into Christian affairs. They think of nothing but money; that is why there are so many Jewish bankers.
Mr Y: But a recent study shows that the percentage of Jews in the banking business is negligible, far smaller than the percentage of non-Jews.
Mr X: That’s just it; they don’t go for respectable businesses; they are only in the movie business or run nightclubs.
Why do we need to devise new ways of assessing prejudice?
because in the older days, people were more liekly to report being honest with their prejudice. over the years, it has become less acceptable to express prejudice and stereotypes. some prejudices are more acceptable than others but there is a trend that’s growing that WE SHOULDN’T VOICE OUR PREJUDICE.
according to the prejudice study conducted by Katz and Braly, what were the top adjectives used to describe black people in the 30s? How did this change?
1) superstitious
2) lazy
3) ignorant
with HIGH RATES OF AGREEMENT, upwards of 84% of people agreed with these adjectives used to describe black people.
over the years, it gradually changed to more positive adjectives, with LOWER RATES OF AGREEMENTS
( ex/ musical, happy go lucky)
using the adjective tests, katz and braly determine 3 main changes between 1933 and 1967 in terms of prejudice;
1) in later studies, people did not check off as many negative adjectives to characterize groups
2) less agreement about the stereotypes; stereotypes became WEAKER OVER TIME.
3) participants REACTION to even doing the test changed; in 1933, people were more willing. in 1967, more people were uncomfortable and questioned the test process. indiciated that people are less willing to admit to prejudice.
since people are tending to hide their prejudice more, how can we study prejudice in a less direct manner?
assess behavior. you can control what you say, but its harder to hide your actions/subliminal behavior to other groups.
how did feldman and donohue indirectly measure amounts of prejudice in university students towards black children?
- conducted a study with white university students. identified from a written test about being prejudice or non prejudice against african americans
- told that the purpose of the experiment was to see if kids do better when they’re praised
- they were asked to give a test to grade 3 students, and everytime he got a correct answer, they were told to praise the kid
- the kid was black and was trained to do really well on the task.
- the uni students were thus supposed tos ay “right, that’s good,” but their ACTIONS WERE BEING VIDEOTAPED
coders looked for positive/negative BEHAVIORS (EX/leaning in towards the student vs avoiding eye contact)
___ ___ scale that assesses racism
modern racism scale
___ ___ scale that assesses sexism
modern sexism scale
a test in which you flash images on a computer screen that brings out your natural response to an image can look to see if you’re associating a certain group to a bunch of negative images. You can also give participants a fill in the blank words, like S___Y, and prejudiced people are more likely to fill out SLY vs SKY when assessing black people. This test induces ___ ____ in individuals
tests like this induces STEREOTYPE ACTIVATION in individuals.
4 broad ways to mitigate prejudice attitudes
1) socializing children properly
2) inter-group contact.
3) extended contact hypothesis
4) adopting a mindful cognitive set
5) compassionate love induction
6 conditions that need to be met for the contact hypothesis to work
1) needs to be socially acceptable for the two groups to meet
2) there shouldn’t be a power imbalance between the two groups (ex/ boss vs employee)
3) the outgroup needs to be representative of the entire group (group interactions needed- can’t have individual), or else hte prejudice group might just create “exceptions” to the rule
4) friendly informal setting
5) common goal
6) mutual interdependence
what did Write and Art Aaron conclude in their fast friends study? outline the fast friends procedure
they concluded that you are less likely to be prejudice against a group of individuals if you have repeated positive contact with a member of that group.
procedure:
- first ask each other normal questions, and then lead up to more personal and intimate questions in order to imitate a sense of closeness. kine of related to a falling in love procedure, where they do a fast friends questionaire and then do romantic things.
- 4 weeks later after establishing friendship between the2 ppl, the lab calls the students and tells them they are getting funding cut, but they want the students input on how the money should be removed.
- asked the white students which student groups should vut the money.
- if the white student spent 4 weeks with the asian student prior, they said that 5% should be removed from asian student association, but 11% should be removed from the latina association
- if the white student spend 4 weeks with the latino student, they said that 9% should be removed from the asian student association and that 5% should be removed from the latina.
the more time you spend with the group of another race, the less likely you are to “gyp” them.
explain the stanford project
there was a lot of conflict between white police officers and african american citizens. the city wanted a program to improve relations between police and community. they approached art aron about his work with intergroup contact and then MEMBERS OF THE COMMUNITY AND POLICE FORCE DID THE FAST FRIENDS PROCEDURE
5 weeks later, they assessed attitudes towards the police, people who had undergone that sort of intervention with police officers were more positive compared to people who did not do the fast friends exposure procedure.
explain the experiment done by slatcher to reduce racial tension in detroit between white and black people
slatcher brought african american and white couples into the lab, therefore 4 people were in the lab, and then they did a fast friends procedure.
couples in the fast friend procedure reported more positive attitudes towar members of the other group.
- reduced peoples anxiety about interacting with people of a dif race. many couples exchanged numbers afterwards, they became real-life friends.