chapter 12 Flashcards

technology and media

1
Q

technological determinism

A

technology shapes social structures, suggesting indivudals have limited control over its influence

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2
Q

social construction of technology (SCOT)

A

people influence technological development and its societal effects

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3
Q

social shaping of technology (SST)

A

both technology and people influence each other

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4
Q

concurrent media use

A

multiple media forms simultaneously

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5
Q

parasocial relationship

A

one-sided relationship where viewer feels connected to media personality

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6
Q

media equation

A

individuals apply social rules and expectations to interactions with media

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7
Q

synchronous communication

A

real-time interaction

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8
Q

asynchronous communication

A

delayed interaction

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9
Q

filter bubbles

A

personalized content environment that limits exposure

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10
Q

echo chamber

A

encountering info that echoes their beliefs

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