chapter 12 Flashcards
technology and media
technological determinism
technology shapes social structures, suggesting indivudals have limited control over its influence
social construction of technology (SCOT)
people influence technological development and its societal effects
social shaping of technology (SST)
both technology and people influence each other
concurrent media use
multiple media forms simultaneously
parasocial relationship
one-sided relationship where viewer feels connected to media personality
media equation
individuals apply social rules and expectations to interactions with media
synchronous communication
real-time interaction
asynchronous communication
delayed interaction
filter bubbles
personalized content environment that limits exposure
echo chamber
encountering info that echoes their beliefs