chapter 11: supply chain management Flashcards
A supply chain
the sequence of organizations that are involved in producing and delivering a product
the lifeblood of any organization
two kinds of movements in a supply chain
the physical movement of material
the exchange of information and money
value chαins
another name for supply chains
value is added as goods progress through the chain
Supply chain management
collaboration of supply chain companies
coordination of their activities so that market demand is met as efficiently and effectively as possible
the process of planning, implementing, and controlling supply chain operations
key purchasing criteria in supply chain management
price
timeliness
quality
variety
The goal of supply chain management
to match supply to demand as effectively and efficiently as possible
Key aspects of supply chain management
- Determining the appropriate level of outsourcing
- Managing procurement
- Managing suppliers
- Managing customer relationships
- Being able to quickly identify problems and respond to them
The three types of flow that need to be managed in flow management
goods and services flow (product flow)
information flow
financial flow
goods and services flow (product flow)
involves the movement of goods and services from suppliers to customers
handling customer service needs and product returns
information flow
sharing forecast and sales data
transmitting orders
tracking shipments
updating order status
financial flow
credit terms
payments
consignment and title ownership arrangements
major factors that have made it desirable for organizations to actively manage their supply chain
Increasing competition
Increasing outsourcing
increasing globalization
Increasing e-commerce
The need to mαnαge orders αnd inventories across the supply chain
The bullwhip effect or demand/order amplification
the phenomenon in which the demand/
order variability gets progressively larger the further up in the supply chain the company is
While the demand at a retail store for a particular product is usually fairly stable, the orders of the retailer from wholesaler/distributor are more variable
causes inefficiencies at the wholesaler/distributor and manufacturer
cause of the bullwhip effect
slow and/or erratic reaction to a change in demand/ order
caused by:
lack of end-of-line demand visibility
long lead times
inexperience
lack of understanding of the impact of one’s action on the supplier
manufacturer price discounts that lead to surges in demand,
gaming by retailers when there is a shortage by inflating their orders in anticipation of receiving only a portion of them
Supply Chain Management Activities
Strategic (Design) Activities
Tactical (Planning)/Operational Activities
Inventory in a Supply Chain
Warehousing/Transportation in a Supply Chain
Strategic (Design) Activities
Strategic decisions have long-term impacts on a supply chain
- goals and competitive characteristics should be agreed upon by the members of the supply chain
- products are designed/redesigned with these competitive characteristics in mind
- supply chains are designed/redesigned for these products, goals, and competitive characteristics
Tactical (Planning)/Operational Activities
relate to production planning and control
include forecasting, purchasing/ordering, transportation of material, inventory control/warehousing, scheduling of production and distribution deliveries, and customer service
Questions such as, “Should a product be manufactured at this plant, today or later, or shipped from another location, today or later?” should be answered
Inventory in a Supply Chain
where in a supply chain the inventory should be held
Two general rule to find where in a supply chain should the inventory be held
- The value of inventory increases as materials move down the supply chain toward the consumers, but the response (or lead) time to consumer demand decreases
–> Management must strike a
balance between additional carrying cost (due to increased value) and better customer service (shorter lead time) to determine the location of inventory in the supply chain
- The nature of inventory becomes more specific (thus it loses flexibility of use) as inventory moves down the supply chain
–> reduces risk pooling
risk pooling
holding (safety) stocks in one central location rather than in multiple regional locations closer to customers
can provide better availability to customers, because the variations in demands in various regional locations typically cancel each other out for the centrallocation
delayed differentiation/postponement
possible to achieve risk pooling and hold inventory closer to customers with this
waiting until late in the process to add differentiating features to standard components and products
when does a facility in the supply chain not have to hold any inventory?
when can replenish its own inventory and produce within the agreed-upon lead time
Warehousing/Transportation in a Supply Chain
storage of goods
consolidating (combining) shipments of customers’ order,
deconsolidating (breaking bulk) shipments of suppliers’ products
cross-docking
consolidating (combining) shipments
collecting the incoming shipments from various geographic areas headed toward another geographic area and combining them into a larger shipment in order to take advantage of economies of scale in transportation
deconsolidating (breaking bulk) shipments
splitting a large incoming shipment into smaller shipments that are headed to different customers
cross-docking
goods arriving at a warehouse/Distribution Centers from a supplier are directly loaded onto outbound trucks, thereby avoiding warehouse/Distribution Centers
Efficient Replenishment Methods
Quick response (QR)
Efficient consumer response (ECR)
Vendor-managed inventory (VMI)
Quick response (QR)
involves making sales information available to vendors
The purpose is to create a JIT replenishment system that is automated and keyed to consumer buying patterns, as opposed to periodic orders by retailers
results in frequent small-lot shipments
Efficient consumer response (ECR)
an expanded version of quick response, used in the grocery industry
In addition to continuous product replenishment, ECR includes further collaboration on forecasting, planning of store assortments, promotions, and product introductions
continued by collaborative planning, forecasting, and replenishment (CPFR)
Who Initiated Efficient consumer response (ECR)
Procter & Gamble
Vendor-managed inventory (VMI)
not necessarily fast
replenishment method where the vendor’s sales/account manager periodically visits the buyer’s premises, counts the inventories of her company on the buyer’s shelves, and has them replenished to the previously agreed-upon levels
has been used by soft drink companies supplying convenience stores, electrical distributors supplying small maintenance warehouses, etc
Distribution requirements planning (DRP)
a system for synchronizing replenishment schedules across the supply chain
especially useful in multi-echelon distribution networks
Starting with forecast demand at the end of the distribution network (retail stores), DRP works backward through the network to obtain time-phased replenishment schedules for moving goods from the factory through each level of the distribution network
a push system
produces and ships based on demand forecasts and plans
a pull system
produces and ships based on actual demand
DRP is a push or a pull system?
a push system
quick response is a push or pull system?
pull system
how can size be a competitive advantage for small businesses
because they often are more agile than larger companies, enabling them to make decisions and changes more quickly when the need arises
Three aspects of supply chain management that are often of concern to small businesses
Inventory management
Reducing risks
International trade
Important steps in reducing risks by managing suppliers
Use only reliable suppliers.
Determine which suppliers are critical; get to know them, and any challenges they have.
Measure supplier performance (e.g., quality, reliability, flexibility).
Recognize warning signs of supplier issues (e.g., late deliveries, incomplete orders, quality problems).
Have plans in place to manage supply chain problems.
how can information replace inventory?
an organization can reduce the inventory it carries if it has relevant, accurate, and timely information
how to make an IS cost effective?
should be based on an open systems concept
use the Internet (for communication)
Relevant accurate data should be collected and data should be synchronized
when is data and information used
used in supply chains for transaction processing (execution)
Information technology (IT)
comprises tools that are used to gather, access, analyze, and share information
enables supply chain processes/activities to be performed cheaper, faster, and more accurately
automates flow of information
how can supply chain planning software be classified?
strategic
tactical
operational
Supply chain execution software
order taking
purchasing/replenishment/order fulfillment
warehouse management system
enterprise resource planning (ERP) or enterprise software
A more general type of software
was originally focused on managing and coordinating all the resources and functions of an organization from a shared database
software as a service (SaaS)
A recent trend in software purchase option
involves using the Internet to access the computer of an application service provider that maintains the customer’s data
it requires no initial investment and the service can usually be terminated with a month’s notic