Chapter 11

Question 1

Topic vs general purpose vs specific purpose

Answer 1

Topic: the general subject of your presentation. Example: a puppy
General purpose: large framing statements about the reason for the speech that refer to the overarching goal of the presentation. Example: inform, persuade, entertain.
Specific purpose: the precise goals of the presentation. Includes a purpose statement and support statements.
Example: to persuade my mom (audience) that she should let me get a puppy.

Question 2

Describe some techniques used when creating a good purpose statement

Answer 2

Make declarations.
Focus on one idea.
Make a specific statement without generalizations.

Question 3

What are some things to avoid when creating a purpose statement?

Answer 3

Asking your audience questions.
Addressing multiple topics.
Making general statements.

Question 4

Describe epideictic presentations

Answer 4

Introductory speeches, special event speeches, and eulogies.
Introducing yourself, others, or an event. Often contain a strong emotional element.
Examples: bridesmaid speech, eulogy, scholarship award presentation.

Question 5

Describe informative presentations

Answer 5

Seeks to convey new information and increase the audiences understanding about a topic. Describe or demonstrate.

Question 6

Describe persuasive presentations

Answer 6

Seek to change, alter, or modify an audiences attitudes, beliefs, or outlook about a topic. They can also reinforce existing ideas.

Question 7

Define audience analysis. What are the main types?

Answer 7

The process of gathering and analyzing information about an audience to make informed choices about your content and delivery.

1. Situation (size, environment, location)
2. Demographics
3. the audiences attitudes and beliefs

Question 8

Define speaking situation

Answer 8

Consists of the audiences size (small or

Large), the environment (physical setting), the location, and the occasion (reason for speaking).

Question 9

Define demographics

Answer 9

Personal characteristics or attributes of the audience.

Examples: age, ethnicity, religious affiliation, income, education level, gender.

Question 10

Define framing

Answer 10

The structure of the presentation, argument, or information with regard to audience analysis. Example: your speech on mammograms. If the audience is women they know why it’s relevant to them. If the audience is men you can remind them of their sisters and wives so they know it’s relevant.

Question 11

Define cultural background

Answer 11

Refers to a persons race, ethnicity, or country of origin.

Question 12

Define attitudes

Answer 12

Learned throughout the processes that guide our behavior and thinking and represent our likes and dislikes of a target.

Question 13

Define beliefs

Answer 13

The ideas a person holds true or false, are informed From experience and relationships, and are harder to influence than attitudes.

Question 14

Give an example of attitude vs belief

Answer 14

Attitude: Mountain Dew is my favorite drink
Belief: Women deserve equal pay

Attitude: Jimmy Kimmel is really funny
Belief: Recycling is vital to the sustainability of our Great Lakes

Question 15

What are the two main methods of audience analysis

Answer 15

Audience research and asking the audience

Question 16

Define informant

Answer 16

A person who generally knows about the speaking situation, the makeup of the potential audience, and even the overall attitudes and beliefs of the audience.

Question 17

What are the basic guidelines when conducting a survey?

Answer 17

1. Keep the survey brief and to the point. Don’t ask about religion if it’s not relevant to your survey.
2. Write clear and concise questions. Avoid wordiness.
3. Ask different types of questions: open ended, scaled, category.

Question 18

Describe attention getter

Answer 18

Something that draws the audience in. Examples: statistic, story, rhetorical question, quotation, etc.

Question 19

Describe thesis statement

Answer 19

Provides the general purpose of your presentation.

Question 20

Describe preview

Answer 20

The part of your speech where you tell the audience the different things you will discuss

Question 21

Describe concluding device

Answer 21

The method you use to end your presentation. Quotation, statistic, etc. always end with a memorable phrase not “I’m done” or “that’s all”