Chapter 1 Flashcards
Define communication age
The age in which communication, technology, and media converge and deeply permeate daily life.
Define convergence
The ways in which technologically mediated and face to face communication overlap and intersect.
Example: I streamed netflix, texted Rachel about the episode, then when I ran into her at the store we continued that conversation.
Define digital native
Someone for whom digital technology’s such as computers, cell phones, video games, etc. already existed when they were born.
Define digital immigrants
Someone who adopted and learned digital technologies later in life. I.e. Not a digital native
Define communication
The collaborative process of using message to create and participate in social reality.
Define social reality
The set of social judgements members of a group agree upon. These emerge through social interaction.
Sarah sent her roommate Mark the link to a funny YouTube video during school. Later at home, they talked about the video and watched it again together. This is an example of:
Convergence
Define face-to-face communication
Situations in which physically or bodily copresent participants speak directly to one another during interaction.
Define mediated communication
Refers to communication or messages that are transmitted through some type of medium.
Ex: writing, cell phone, email, text messaging, Snapchat, FaceTime, etc.
Define interpersonal communication
Communication with or between persons
Define small group communication
Communication among the members of a small group of people working together to achieve a common goal or purpose.
Define public communication
Situations in which a person delivers a message to an audience.
Define mass communication
Messages transmitted by electronic and print media to large audiences that are distant and undifferentiated. Example: newspaper, magazine, tv show, websites.
Define masspersonal communication with examples
When a person uses a mass communication context for interpersonal communication OR when a person uses an interpersonal communication context for mass communication.
Example 1: making a public Facebook post (mass, because everyone can see it) for a Happy Birthday message to a friend (interpersonal, because you are referring to your one on one relationship).
Example 2: spam telephone calls. Your cellphone (interpersonal, because it’s your phone) is getting an automated message (mass, because it is used for a large group)
Describe the transition metaphor
Communication is a transmitter like radio and telephone because it has a source, transmittal, channel, and receiver.