Chapter 11 Flashcards
What are the 5 main parts of planning ?
Fieldwork programme
influenced by:
Research subject
Questionnaire
Sample design
Fieldworkers
Name 3 things the fieldwork programme outlines
- Operators subdistricts
-# of Questionnaires per operator
-daily quota
Stratification
telephone numbers of contact points
Explain the Questionaire and subject
- How long to complete
- Fieldworkers limited to certain hours of day
- Possibility of respondents sensitive to certain topics
- How easy is it for fieldworkers to master questionnaire
-Max # of interviews per fieldworker
Explain sample design
How many fieldworkers
Where to recruit them from
Which routes and types of transport can be used ?
Explain the Fieldworkers aspect
-What requirements need to be met and how easy is it to recruit?
-remuneration rate
- How and where to recruit, select and train.
- Who will control and how ?
- Staying at home vs not –> costs
What are the important parts of an introduction file?
Appointment letter
Intro letter into reserach
Brochures or org
Relevant newspaper clippings
What does a fieldworkers job consist of ?
Clerical activities
Awareness of the work environment
Liaison with the public
What are the personal requirements of Fieldworkers ?
-Communication - good sender & receiver, attuned to verbal & non-verbal behaviour,
good self-control.
Interpersonal relations - get on well with people, & be accepted.
Language proficiency - good verbal expression & reading comprehension,
communicate in more than one of official languages.
Responsibility - act responsibly, & be reliable.
Adaptability - adapt to broad spectrum of situations & people.
Sensitivity - display sensitivity, & know how to behave in different situations with
different respondents.
Emotional control - not get emotionally involved/ easily upset, & instill confidence so
respondents feel free to air opinions.
Acceptability - image and first impressions of fieldworker influence responses.
List the 3 stages of training and explain what the manual includes
1 Fieldworkers provided with manual +training
2 Attend classes
3 In field training
Manual includes:
- Background of survey
- Manner in which interviewer is to be prepared
- How to record answers
- How to end interview…
Explain evaluation and control
- Continuous evaluation
- in field evaluation
- supervisor helps with first few
- Fixed daily routine
- Questionnaires need to be checked
- Feedback and meeting are important
Typical errors made by fieldworkers
- Respondent selection errors: respondents other than
those specified in the research design are selected;
e.g. Tourists vs South Africans - Questioning errors: respondents asked questions that are not in the words in the questionnaire. e.g. asking
respondents which flavour they buy most as opposed
to which they likemost - Recording errors: fieldworkers incorrectly record or
misinterpret answers given by respondent. E.g. recording ‘fudge mint crisp’ as fudge cookie crumble’ - Cheating errors: interviewer fabricates possible
answers to questions
Name the different parts of Planning and preparing
A. Planning
1. Effective fieldwork programme
2. Questionnaire & subject
3. Sample design
4. Fieldworkers
B. Preparing
1. Introduction file
2. Job components
3. Personal requirements
4. Training (stages and manual)
5. Control & evaluations
