Chapter 11 Flashcards

1
Q

Market research

A

Gathering, analysing and interpreting information about a market.

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2
Q

Market orientated

A

Carrying out market research to find out consumer wants before developing and
producing a product.

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3
Q

Product orientated business

A

Business that focuses on the product itself, not the market for it.

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4
Q

Primary research

A

Collection of original data - also known as field research.

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5
Q

Secondary research

A

Information that has already been collected but is available for use by others
(desk research).

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6
Q

Sample

A

Group of people selected to respond to a research survey.

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7
Q

Random sample

A

Everyone has an equal chance of being selected for the sample.

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8
Q

Quota sample

A

Sample is selected on a particular basis, e.g. people aged between 18 and 25 years.

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9
Q

Focus group

A

A group, representative of the target market, which provides market research
information - often during a discussion.

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