Chapter 11 Flashcards
Social psychology
Branch of psychology that studies how thoughts feelings and behaviors are influenced by the presence of other people and by the social and physical environment
What are two key research areas in social psychology
Social influence and social cognition
Social influence
Focuses on how our behavior is affected by other people and by situational factors
Social cognition
The mental processes people used to make sense of their social environment
Conformity
Adjusting opinions judgment or behavior so that it matches that of other people or the norms of a social group or situation
Normative social influence
Subjects desire to be a liked and excepted by the group
Informational social influence
Subjects reported having doubted their own perceptual abilities which led to their conformance
Solomon Asch’s experiment (1955)
Tested conformity, standard line test
Result of Asch’s experiment
76% of participants conformed atleast one wrong choice
You are more likely to conform to group norms when (say atleast 3)
You are facing a unanimous group of at least four or five people
You must give your response in front of the group
You have not already expressed commitment to a different idea or opinion
You find the task to be ambiguous or difficult
You doubt your abilities or knowledge in the situation
You are strongly attached to a group or want to be a member of it
Conformity is higher in____________than in_____________
Collectivistic cultures, individualistic cultures
Individualistic cultures
Tend to emphasize independence
Conformity chance to carry a negative connotation
Collectivistic cultures
Publicly challenging the judgment of others particularly the judgment of members of ones in group would be considered rude tactless and insensitive
Conformity does not seem to carry the same negative connotation
Stanley Milgram
Known for his obedience study in 1962
Obedience
The performance of a behavior in response to a direct command typically an authority figure or a personal her status such as a teacher or supervisor gives a command