Chapter 10- How Do We Respond To Tensions Arising From Some Cultural Impacts Of Globalisation?

Question 1

Does Globalisation lead to homogenization or hybridisation of Entertainment?

Answer 1

1. HOMOGENISATION ON ENTERTAINMENT
   - Homogenisation is the process by which local culture is changed to become increasingly similar to foreign culture, reducing the influence of local culture.
   - Example: Korean Wave or Hallyu.
   - Growing influence and and homogenisation of Korean culture in global entertainment.
   - K-pop grps like BTS are topping music charts around the world.
   - more Korean dramas being played on local free-to-air TV channels.
2. HYBRIDISATION ON ENTERTAINMENT
   - Hybridisation is the process by which local culture is blended together with foreign culture to form a mixed culture.
   - Example: Kung Fu Panda. It is a Hollywood cartoon which follows the adventures of an English-speaking Panda that learns Chinese Kung Fu.
   - Very popular serious that spawned other products like games, toys and snacks.

Question 2

Does Globalisation lead to homogenisation and hybridisation of food?

Answer 2

1. HOMOGENISATION OF FOOD
   - Growing homogenisation
   - Example: Starbucks, which is an american coffee chain, expand its influence globally.
   - They serve nearly identical coffee to customers world-wide.
2. HYBRIDISATION OF FOOD
   - Example: Nasi Lemak Burger (fusion between local Malay food and western fast food culture) from MacDonald’s, which is an american fast food chain that has localised menus for diff. countries, leading to hybridised creations.