Chapter 10 Flashcards- Alexander Johnson
American National Election Studies (ANES)
Academically-run national surveys of voters in the United States, conducted before and after every presidential election.
conservative
Holding to traditional attitudes and values and cautious about change or innovation, typically in relation to politics or religion.
exit polls
A poll of people leaving a polling place, asking how they voted.
George Gallup
American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
liberal
One who favors greater government intervention, particularly in economic affairs and in the provision of social services.
libertarian
One who believes in limited government interference in personal and economic liberties.
margin of error
An amount (usually small) that is allowed for in case of miscalculation or change of circumstances.
moderate
A person who takes a relatively centrist or middle-of-the-road view on most political issues
political ideology
The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals
political socialization
The process through which individuals acquire their political beliefs and values.
population
The entire group of people whose attitudes a researcher wishes to measure
public opinion
What the public thinks about a particular issue or set of issues at any point in time.
public opinion polls
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
push polls
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
random sampling
A method of poll selection that gives each person in a group the same chance of being selected.
