Chapter 10 Flashcards

1
Q

What is Pervasive/Ubiquitous Computing?

A

It is computers that are all around us.

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2
Q

What is Computing?

A
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3
Q

What is E-Money?

A

It is the transfer of funds electronically.

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4
Q

What is Tangible Media?

A

It is incorporating computing power into everyday objects.

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5
Q

What is Computer Supported Cooperative Work(CSCW)?

A

It is technologies that allows people to work together.

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6
Q

What is Electronic retailing?

A

It is direct sale from business to consumer through electronic storefornts.

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7
Q

What is a cyber mall?

A

It is a single Website that offers many products and services at one Internet Location.

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8
Q

What is Marketing Segmentation?

A

It is the identification of specific markets to target them with advertising messages.

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9
Q

What is Technology-enabled relationship management?

A

It is the use of detailed info about a customer’s behavior to customize the relationship with that customer.

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