Chapter 10 Flashcards
Characteristics of eCommerce
- Ubiquitous
- Global Reach
- Universal Standard (low market entry costs)
- Richness (complexity and content of msg)
- Interactivity (Allos online merchant to engage similar to 1-1 but on global scale)
eCommerce Revenue Models
- Ads
- Subscriptions
- Transaction Fee
- Sales
- Affiliate
- Freemium
eCommerce Models
- B2B
- B2C
- C2C
- P2P
- Mobile
Possible B2C Models
- Portal
- e-tailing
- Content provider
- Transaction brokers
- Market Creator
- Service providers
- Community Providers
Portals
Powerful web search tools as well as integrated packages
of content and services
Ex. news, email, IM, calendar, shopping
E-Tailing
Web sites must offer more than just 24/7 shopping if they want to be leaders
Ex. Quality customer service tools, Web personalization (create relationships with customer/suppliers)
Content Providers
Info Content includes all forms of intellectual property (IP)
Ex. video, music, photos, text, artwork over the web
Transaction Brokers
Saves users money and time by processing online sales
transactions and generating a fee each time a transaction occurs.
Market Creators
Digital environment where buyers and sellers can
meet, display products, search for products and establish
a price for products
Ex. FB market, Ebay, craigslist
Service Providers
services online such as photo and video sharing and user-generated content
Ex. Maps, Docs and Gmail
Community Provider
Digital online environment where people with similar
interests can interact
Ex. Instagram, Meta
Social Network
The return or value one gets from “investing” in a social network
Adds value:
- Information
- Influence (Network)
- Social credentials
- Personal reinforcement
Pricing strats
Free - Eyeballs > Customers
Versioning - Multiple versions of goods selling dif price - Price depends on the value of the customer!
Bundling - Bundle products at fixed price
Dynamic - Auctions
