Chapter 1 What is organizational behavior Flashcards
Organizational behavior
解释并预测人们在一个organization里如何解释不同的事物、做出不同反应;阐述一个组织的系统、结构,以及其内部过程是如何影响人们的行为
organization
共同目标;各自分工(formally assigned roles);协同合作
cost leadership strategy
在保持质量的前提下,努力成为行业中造价最低的企业
operational excellence
为追求成本最低,而在生产或develop产品的过程中最大限度地提高效率
differentiation strategy
生产对客户有独特功能、价值的产品或服务
product innovation
研发新的产品或服务
specialization strategy
专注一个狭窄的市场面或niche,在该范围内采取differentiation strategy或cost leadership strategy
customer intimacy
delivering unique and customizable products or services to meet customers’ needs and increase customer loyalty.
growth strategy
公司通过自由生长或并购来实现扩张
Scientific management
productivity is maximized when organizations are rationalized with precise sets of instructions based on time-and-motion studies.
Hawthorn effect
知道自己被assess时,人们会主动在某些行为上做出改进
human relations movement
与scientific management把人当可以替换的螺丝相反,human relations movement将organization看做一个cooperative system,并将工人的orientations,values和feelings试做organizational dynamic和performance的重要元素
two-way communication
工人和CEO之间的双向交流
parochialism
viewing the world solely through one’s own eyes and perspective
global mindset
国际视野