Chapter 1: Understanding the Media Flashcards
What does is convergence?
The coming together of computing, telecommunications, and media in a digital environment
What is technological convergence?
Refers to specific types of media, such as print, audio, and video, all converging into a digital media form. It also refers to how companies need to not only control media content but also the means of distributing that content through networks.
What is economic convergence?
Refers to the merging of Internet or telecommunications companies with traditional media companies. Traditional media companies have grown fewer and larger in the past 15 years through mergers and acquisitions.
What is consolidation?
When large companies merge with each other or absorb other companies, forming even bigger companies.
When does economic convergence occur?
When formerly independent media enterprises further the success of one another because they fall under the same corporate umbrella.
What is cultural convergence?
The process of globalization of media content. Example: cultural convergence occurs when an HBO series like Sex and the City becomes widely popular among female office workers in Thailand.
What is interpersonal communication?
Two people talking
What is mediated communication?
Communication through a third party device (phone, computer, etc)
What is mass communication?
Message to a large group of people
What is a monopoly?
One company is a big powerful control company.
What is an oligopoly?
An economic structure in which a few very large, very powerful, and very rich owners control an industry or collection of related industries.
What is vertical organization model?
Everything owned from top down. (One movie company might own talent agencies, production studios, movie theatres, movie rental stores, etc)
What is a horizontal organization model?
Promoted across the board. (Harry Potter released by Warner Bros, promoted online b AOL/TIme Warner, People, Time, Entertainment Weekly, one company released soundtrack, etc)
