Advertising Flashcards
Who was early advertising directed at? What were the ads like?
- Merchants
2. Simple, like classifieds, items for sale, etc.
When was the industrial revolution? What did it bring? What happened to advertising in this time?
- 1830s
- Advances in technology and diffusion of innovations
- Advertising surge.
What is puffery in ads? When did it occur?
- Exaggerating the truth, false claims, patent medicines
2. Late 1800s
- What did the Pure Food and Drug Act of 1906 create?
2. What did it require?
- Created FDA
2. Required prescriptions for certain drugs and warning labels on habit forming drugs
What was the trade code of ethics?
A code of ethics for advertisers
What did television advertisement become?
- Became entertainment (example: Jingles that were remembered)
What is target marketing?
- Compete
- Specialized markets
- Circulation waste
- Specialized magazines developed
- Localized radio
In today’s industry, client spend ___% of their revenue on stuff they see on ads.
20%
What do agencies do?
- Create (ad campaign)
- Produce
- Place messages
What are in-house agencies?
Advertising team in company
What are boutique agencies?
Handles creative aspects
What are full-service agencies?
Outside company
What do research departments study?
• Demographics • Psychographics = Hidden aspects of audience • Copy research (content) ○ Pretest ○ Post-test
What are corrective ads? What are the often required by?
- Public service ads by athletes, celebrities, etc.
2. Often required by FTC
What is counter advertising?
Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an impression that might be made by another party’s advertising.”
