Chapter 1- The i

Question 1

Background of the i

Answer 1

British newspaper

Named National Newspaper or the Year (2015)

Question 2

Who is the i’s target audience?

Answer 2

“Readers and relapsed readers”

of all ages + commuters w/ limited time

Question 3

Who owns the i?

Answer 3

• Owned by regional publisher, Johnston Press- owners of YP + TSM
• Brought for 24 million and
  members of the team from the Independent joined the team of the i.
• New editorial team (2016)

Question 4

The i used to be part of the group that published the….

Answer 4

The Independent

Independent on Sunday

Question 5

The price of the i ?

Answer 5

• 65 p on weekdays

- 1.20 at the weekend

Question 6

Why did the price of the i keep on increasing?

Answer 6

Rising cost for materials needed to print the paper + increasingly difficult environment print journalism finds itself.

Question 7

Circulation or the i?

Answer 7

Average daily circulation or 292,801

(Drops in 2015 and 2016)

Rebound = 265,949 - 2017

Question 8

What increased the circulation of the i?

Answer 8

Redesigned
Rebranded
Circulation rose 30 k- first edition of the redesigned paper

Question 9

Monthly profit of the i and why?

Answer 9

1 million

Johnston Press management strategy 
Editors clear leadership 
Increase brand Awareness 
Distribution 
Advertisers solutions

Question 10

The i website viewers?

Answer 10

2 million

Question 11

The i and supplements

Answer 11

The i prides itself on having no supplements

Something common in many other quality British newspapers

Question 12

The paper now runs on….

Answer 12

A subscription where by customers can buy prepaid vouchers to exchange for their copy of the paper.

Question 13

Political stance of the i

Answer 13

• centre of the political spectrum w/ many front page headline articles being concerned with social issues and inequality
• prides itself on its balance = publishing pov’s from both left and right
• Nick Clegg (former Uk deputy PM/ formerly leader of the LD- centrist party) - is a columnist for the i.

During the referendum - the paper chose not to declare for either leave / remain

2017- uk general election the i chose not to endorse a political party