Chapter 1- The Daily Mail Flashcards
1
Q
What type of newspaper is The Daily Mail?
A
A middle market tabloid newspaper
2
Q
Who owns The Daily Mail?
A
- owned by the Daily Mail + General Trust
3
Q
Who runs The Daily Mail?
A
Jonathan Harmsworth (The current chairman and controlling shareholder)
- Day to day editorial decisions for the newspaper are usually made by a team around the editor (Paul Dacre)
4
Q
How popular is The Daily Mail ?
Circulation
A
- 2nd biggest-selling newspaper in the UK after The Sun.
- Average daily circulation = 1,383,932 (2017)
- website =over 100 million unique visitors
5
Q
Sister paper of The Daily Mail?
A
The Mail on Sunday (1982)
6
Q
Demographic of The Daily Mail ?
A
Age: 58 y/olds
Lowest demographics for 15-44 y/olds compared to other British dailies
Gender: Majority female readership (52-55%)
Class:
ABC1
C2DE
demographic
7
Q
The Daily Mail has been widely criticised for….
A
- it’s unreliability
- printing sensationalist and inaccurate scare stories or science and medical research
-copyright violations
