Chapter 1- Conventions Of A Newspaper

Question 1

Why do newspapers employ different techniques on their front page?

Answer 1

To make sure,
they target their AUDIENCE 🎯
and hook them in 🪝

Question 2

What is the splash?
What
How
Why

Answer 2

What - Main focus of the front page👩🏾‍🦰
(Biggest story/ 😳selling point of the newspaper) 🤑

How- takes up the most space on page🌌
In national newspapers- Always accompanied w/ images 🌉

Why- the 1st thing the potential audience sees 👁
And it signifies its importance 🐕

Images- add a dimension of believability to the story🤔 so the audience can connect straightaway 😍

Question 3

What is the headline?

Answer 3

What -the title of a newspaper story
🧓🏻👮🏼‍♀️

How- Printed in large letters at the top of the story 💌📮

Why- Made to sound dramatic - to entice readers to carry on reading.👄

Question 4

What is the standfirst?

Answer 4

What- a continuation of the headline
……👶🏽🧒🏽

A small para 📦
that gives more insight into the story🕵🏿‍♀️
w/out spoiling any of it 🥛
so the reader will want to purchase it💳

Question 5

What is the masthead?

Answer 5

What - the title of the newspaper📇

How- second largest item on the page 🥈🙈
Unique to the newspaper 🦄

Why- large + bold= catches attention 👀
unique= gives paper a sense of identity 🆔

( The sun’s masthead is bright red= stands out from the back and white )

Question 6

What are the incentives?

Answer 6

Usually under the masthead 🏗
Tend to be different every week 
👩🏾‍🦰👩🏾‍🦳👩🏾‍🦱
- Offer a variety of things for the reader should the they buy the paper 🍭🍩🍪🍷💵
(e.g music / competitions/ adverts)

Question 7

What are secondary stories?

Answer 7

Placed around the main story 🚗
Accompanied by a smaller headline 🌤

+ a by-line telling the reader who had written the article📝✍🏿

Question 8

National newspaper tend to include..

Answer 8

Sections for sport ⚽️+ celebrity news💃🏿📰 (which may or may not be on the front page)

-A splash that is accompanied w/ images🎆🌆

Question 9

How are broadsheets different from national newspapers?

Answer 9

• Regarded ideologically as higher class for more intelligent ppl

because they concern themselves w/ serious issues
(Politics rather than celebrities)

• Aesthetically less colourful than tabloid as they are serious!
• Smaller writing/ a lot of writing
  to suggest to the reader
  that the article is in depth + will take more effort
  to read than a standard article in a tabloid .

Images- are used 
(smaller than those in tabloids
-less emphasis on them 
-used to expand in the article  
-and add a sense of realism 

• Sole aim= inform people on current issues

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