Chapter 1- Newspaper Regulation And Circulation Flashcards
1
Q
NRS- meaning
A
The National Readership Survey
2
Q
AIR- meaning
A
Average Issue Readership
3
Q
NRS PADD- meaning
A
NRS (PRINT AND DIGITAL DATA)
4
Q
What does THE NRS do?
A
= Measures the readership of any magazine/newspaper using a currency known as AIR.
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The information is used by advertisers to inform their decision about advertisement placement w/in publications.
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5
Q
How are the 250 print brands that the NRS measure , that also provide online content/digital subscriptions measured?
A
A new service measure is used
(NRS PADD)
This service partners with US-brand organisation COMSHARE- a leader in measuring digital performance.
6
Q
What two words would you use to describe the NRS?
A
established
Reliable
