Chapter 1 Flashcards
what is psychology
- scientific study of behaviour
- scientific study of mental processes
- a science since it uses the scientific method
what are the 4 goals of psychology
- description
- explanation
- prediction
- influence
what does description mean
- make notes about behaviours or situations observes
- observations = data
- important in early stages of research
what does explanation mean
- requires understanding of conditions
- understand causes of behaviour
- understand causes of mental processes
what does prediction mean
- can specify conditions under which behaviour or event is likely to occur
- understand likelihood of occurrence
- predict likelihood of occurrence
what does influence mean
- apply principle to prevent unwanted occurrences
- change condition to prevent unwanted occurrences
- bring about desired outcomes
what is a theory
- a general principle
- organizes facts systemically
- guides scientific research
what is basic research
- seeks new knowledge
- explores topics of understanding
- advances scientific understanding
goals of applied research
- applying research to life
- solving practical problems
- improving quality of life
descriptive research methods (5)
- naturalistic observation
- laboratory observation
- case study method
- survey research
- correlational studies
what are naturalistic observations
- observe behaviour in a natural setting
- record behaviour in natural setting
- no attempt to influence or control behaviour
advantages and disadvantages to naturalistic observations
advantages: - study behaviour in normal settings disadvantages - must wait for events to occur - observer bias can distort observations
advantages and disadvantages of laboratory observations
advantages - more control over environment - more precise equipment to measure responses disadvantages - less spontaneity of behaviour
the case study method
- one or a few participants
- in-depth study: observation, interviews, psychological testing
- study uncommon psychological or physiological disorder, brain injury
- cannot establish cause of behaviours
5 different formats for survey research
1 - surveys: representative sample instead of whole population
2 - samples: part of population used (representative samples)
3 - questionnaire: quick and inexpensive
4 - interviews: interviewer’s personal characteristics can influence responses
5 - internet: may or may not be bias issues
advantages and disadvantages of survey research
advantages
- can use large numbers of people
- can show changes in attitudes over time
- can show changes in behaviour over time
disadvantages
- can be costly
- can be time-consuming
- need expertise
- respondents may provide inaccurate information
correlational method
- used to determine degree of relationship (correlation) between 2 characteristics, events, or behaviours
- useful in making predictions
- cannot determine cause
correlation coefficient
- numerical value
- indicates degree and direction of relationship between 2 variables
- +1.00 (perfect positive correlation)
- -1.00 (perfect negative correlation)
- like an x,y graph
correlation and prediction
- stronger relationship, better prediction
- correlation does not equal cause
- must use experimental method to conclude cause and effect
- ethical issues in research
correlation does note equal cause
- ex. stress can cause illness, but it does not necessarily always cause illness
advantages to the experimental method
- only research method to identify cause-effect relationships
- test hypothesis (educated guess)
- cause-effect relationship between two or more variables